Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Episoder(302)

278: The One Success Metric Every Non‑Technical Founder Must Know (Encore)

278: The One Success Metric Every Non‑Technical Founder Must Know (Encore)

Many founders think their product's success can be measured in downloads or revenue. But here's the truth: those are business outcomes, not product goals. In this encore episode, Sophia breaks down th...

12 Nov 202514min

277: Why You Shouldn't Use AI to Build Your Product

277: Why You Shouldn't Use AI to Build Your Product

Every founder is looking for ways to save time and money. And right now, AI promises both. But here's the catch: while AI can write code, it can't think through your product's logic, security, or scal...

5 Nov 202534min

276: How AI is Reshuffling the Rules of Business

276: How AI is Reshuffling the Rules of Business

How many founders think AI is about faster automation? What if the real opportunity lies in reimagining how entire systems work? Sophia Matveeva sits down with Sangeet Paul Choudary, best-selling auth...

29 Okt 202538min

275: 5 Founder Lessons From the JP Morgan Tech Conference

275: 5 Founder Lessons From the JP Morgan Tech Conference

What separates founders who make it from those who stall out? After spending two days surrounded by billion-dollar CEOs and investors at JP Morgan's Tech Investor Conference in London, Sophia Matveeva...

22 Okt 202525min

274: The Non-Technical Founder Mindset: How to Lead When You Can't Code

274: The Non-Technical Founder Mindset: How to Lead When You Can't Code

Many startups collapse not because the idea fails, but because the pressure gets unbearable. Sadly, it's not strategy or funding that takes them out. It's the grind, the chaos, and the sheer mental we...

15 Okt 202519min

273: What AI Can (and Can't) Do for Non-Technical Founders

273: What AI Can (and Can't) Do for Non-Technical Founders

Founders love the idea of skipping engineers and letting AI code their dream app. Sadly, that dream falls apart fast. AI can write code, but it also hallucinates, breaks in production, and leaves you ...

8 Okt 202516min

272: Why This Is the Best Time to Be a Non-Technical Founder

272: Why This Is the Best Time to Be a Non-Technical Founder

For years, non-technical founders were second class citizens in tech. Not anymore. In this episode, Sophia Matveeva shares five reasons why today is the best time in history to start a tech venture ...

1 Okt 202519min

271: What Big Tech Taught Me About Leading Without Code

271: What Big Tech Taught Me About Leading Without Code

Can you really lead a tech company if you're not technical yourself? David Windley has done exactly that. He's the former CHRO at Yahoo, held senior HR roles at Microsoft, Intuit, and Activision, scal...

24 Sep 202525min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-skravla-gar
rss-markedspuls-2
lederpodden