The 80/20 Principle
Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't. Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years. Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's worth your time and what isn't. Beyond the podcast, Ernie runs a private community called the Inner Circle — a collective R&D department for solo and small-firm lawyers who can't build one alone. To learn more visit: https://ernietheattorney.net/

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Episoder(329)

217: How to Sell Your Law Practice (with Patrick Slaughter)

217: How to Sell Your Law Practice (with Patrick Slaughter)

Have you ever thought about selling your law practice? In this episode, you'll hear from a lawyer named Patrick Slaughter, who successfully sold his family law practice in Knoxville, Tennessee, for do...

16 Aug 202245min

216: A Better Way to Collect Documents from Clients & Other People

216: A Better Way to Collect Documents from Clients & Other People

A huge pain point for many attorneys is gathering documents from clients & others. Now, there's a better and easier way of doing this. In this episode, we discuss a new service called Pipefile, and ...

9 Aug 202220min

215: Cyber Security for Small Law Firms (with Tom Lambotte)

215: Cyber Security for Small Law Firms (with Tom Lambotte)

Small law firms face constant, dangerous cyber threats. Usually, it's too expensive for them to get expert guidance, but Tom Lambotte is a good friend who has been offering affordable cyber security h...

2 Aug 202247min

214: How to Build An Audience to Better Market Your Law Practice

214: How to Build An Audience to Better Market Your Law Practice

A lawyer recently asked what places are best to get the attention of prospective clients. But the question is not where to get attention. Rather it's how to get attention most effectively —i.e., in ...

26 Jul 202226min

213: Case Study: Effective Marketing for Small Law Firms (with attorney Radlyn Mendoza)

213: Case Study: Effective Marketing for Small Law Firms (with attorney Radlyn Mendoza)

Radlyn Mendoza started an immigration law firm in 2000, focusing on the underserved Latino community in Hampton Roads, VA. She began with a clever approach to newspaper advertising that yielded fabulo...

19 Jul 202249min

212: The South Indian Monkey Trap (also ensnares lawyers)

212: The South Indian Monkey Trap (also ensnares lawyers)

All of us are highly prone to getting caught in debilitating mental traps, just like South Indian Monkeys in a famous story. In this episode, we examine this insidious mental trap and learn how to avo...

12 Jul 202212min

211: Performing Autopsies (useful advice for lawyers)

211: Performing Autopsies (useful advice for lawyers)

Performing autopsies isn't something you see lawyers doing. But if you understand the original meaning of the word "autopsy" as used by the early Greeks then you'll understand why lawyers should do th...

5 Jul 202220min

210: Contrived Enthusiasm (Bad Lawyer Marketing)

210: Contrived Enthusiasm (Bad Lawyer Marketing)

Too many lawyers are too eager to self-promote. So they market in the worst possible ways (i.e. both undignified and ineffective in getting high quality clients) Let's talk about why this happens and ...

28 Jun 202222min

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