The 80/20 Principle
Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't. Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years. Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's worth your time and what isn't. Beyond the podcast, Ernie runs a private community called the Inner Circle — a collective R&D department for solo and small-firm lawyers who can't build one alone. To learn more visit: https://ernietheattorney.net/

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Episoder(333)

213: Case Study: Effective Marketing for Small Law Firms (with attorney Radlyn Mendoza)

213: Case Study: Effective Marketing for Small Law Firms (with attorney Radlyn Mendoza)

Radlyn Mendoza started an immigration law firm in 2000, focusing on the underserved Latino community in Hampton Roads, VA. She began with a clever approach to newspaper advertising that yielded fabulo...

19 Jul 202249min

212: The South Indian Monkey Trap (also ensnares lawyers)

212: The South Indian Monkey Trap (also ensnares lawyers)

All of us are highly prone to getting caught in debilitating mental traps, just like South Indian Monkeys in a famous story. In this episode, we examine this insidious mental trap and learn how to avo...

12 Jul 202212min

211: Performing Autopsies (useful advice for lawyers)

211: Performing Autopsies (useful advice for lawyers)

Performing autopsies isn't something you see lawyers doing. But if you understand the original meaning of the word "autopsy" as used by the early Greeks then you'll understand why lawyers should do th...

5 Jul 202220min

210: Contrived Enthusiasm (Bad Lawyer Marketing)

210: Contrived Enthusiasm (Bad Lawyer Marketing)

Too many lawyers are too eager to self-promote. So they market in the worst possible ways (i.e. both undignified and ineffective in getting high quality clients) Let's talk about why this happens and ...

28 Jun 202222min

209: Build Trust More Effectively

209: Build Trust More Effectively

If you want people to trust you more (and, as a lawyer, you should), then it's vital to learn the keys to creating and building trust — even with complete strangers. Show Notes Write To Build Trus...

21 Jun 202229min

208: My Cousin Vinny - a Practice Guide for Lawyers?

208: My Cousin Vinny - a Practice Guide for Lawyers?

The ABA ranks it as the 3rd best legal movie and Justice Antonin Scalia said it was his favorite lawyer movie. It's commonly used to help teach procedure and evidence in law schools. And many lawyers ...

14 Jun 202218min

207: The Best Way To Systematize Your Practice

207: The Best Way To Systematize Your Practice

The best way to set up systems for your law practice is not obvious to most attorneys. And many choose the less effective way, as opposed to the easier, more effective way. Show Notes Kaizen (Wikip...

7 Jun 202216min

206: Exceptional Client Service (with John Strohmeyer)

206: Exceptional Client Service (with John Strohmeyer)

If you want a high-level practice, you need high-level clients. The first step is making sure you can deliver exceptional service. John Strohmeyer joins me to talk about how to do that, which he fir...

31 Mai 202256min

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