The 80/20 Principle
Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't. Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years. Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's worth your time and what isn't. Beyond the podcast, Ernie runs a private community called the Inner Circle — a collective R&D department for solo and small-firm lawyers who can't build one alone. To learn more visit: https://ernietheattorney.net/

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Episoder(329)

081: Referral Marketing by Email (with John Rafferty)

081: Referral Marketing by Email (with John Rafferty)

Referral marketing is powerful. And done by email it's also ridiculously easy as business attorney John Rafferty discovered. Learn how he cracked the code. Episode Show notes: John Rafferty's biogr...

14 Jan 202049min

080: Smith.ai Virtual Receptionist's services are top-notch and low-cost

080: Smith.ai Virtual Receptionist's services are top-notch and low-cost

In this episode I talk with Maddy Martin of Smith.ai about why their services are especially beneficial to solo and small firm lawyers. For many attorneys affordability is the primary motivation for s...

7 Jan 202035min

079: Working ON your business

079: Working ON your business

Working on your business requires focus, and I recommend you focus on simple text automation and basic outsourcing using these tools/services: TextExpander; - subscription service provides the abilit...

31 Des 201940min

078: The Twelve Automation Essentials

078: The Twelve Automation Essentials

There are 3 levels of automation. You need to progress through these levels to fully harness the power of the 12 most essential tools that will transform your practice. Episode Show notes: There are 1...

24 Des 201935min

077: Forbidden Keys to Persuasion

077: Forbidden Keys to Persuasion

What do grifters, con-artists and magicians know about persuasion that lawyers don't know, but should? Listen and find out. Here are show notes for this episode: Influence, The Psychology of Persu...

17 Des 201924min

076: Your MBA in Law Firm Management

076: Your MBA in Law Firm Management

The fundamentals of running any kind of business apply to running a law practice, but where can you learn those fundamentals most easily and conveniently? Here are show notes for this episode: The P...

10 Des 201926min

075: Two Important Things

075: Two Important Things

This episode features two recommendations: a new course on how to get referrals more easily, and how to drastically improve your negotiation skills. Here are links to the resources mentioned in this e...

3 Des 201914min

074: Solo attorney Todd Smith - Appellate Specialist

074: Solo attorney Todd Smith - Appellate Specialist

Todd Smith left a big Texas firm to start a solo appellate practice, and provides insights into the benefits and challenges of making that shift. Here are links to the resources mentioned in this epis...

26 Nov 201942min

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