The 80/20 Principle

Your ideal clients are looking for you, their ideal lawyer. But they don't know how to find you, so you have to find them. And strategic marketing is the way you can do that. Unfortunately, too many l...

9 Apr 201916min

Most lawyers don't understand the proper way to market their practices. There are only two kinds of marketing lawyers should do, and you should not spend a dime until you understand how to properly ma...

2 Apr 201935min

If you're looking to work less but earn more, then you must learn as much as you can about the 80/20 principle. And you must strive to leverage it in every aspect of your life—especially in managing y...

26 Mar 201919min

The human brain is hard-wired to process information in story form. Knowing this helps us see the massive opportunity for better communicating ideas, and better motivating or persuading people to act ...

19 Mar 201938min

Today's episode is about a very important topic: namely, how you persuade jurors, judges, and others more quickly and more effectively. Scientific studies establish that visual information is easier f...

12 Mar 201934min

Today is Mardi Gras ("Fat Tuesday") in New Orleans so I thought I'd share my thoughts on what living in this great city is really like. If you want to learn more about New Orleans (or plan a trip here...

5 Mar 201919min

Most lawyers rely on so-called word-of-mouth marketing. Essentially, this means they have no strategy or system for generating referrals in a way that leads to predictable income. What you want is a s...

26 Feb 201910min

How can solo and small firm lawyers most effectively leverage outsourcing, in particular, the job of answering phone calls? I interview Diana Stepleton, the VP of Partner Engagement at Ruby Receptioni...

19 Feb 201935min