Episode 37: Visual Persuasion
Today's episode is about a very important topic: namely, how you persuade jurors, judges, and others more quickly and more effectively. Scientific studies establish that visual information is easier f...
12 Mar 201934min
Episode 36: New Orleans & Mardi Gras
Today is Mardi Gras ("Fat Tuesday") in New Orleans so I thought I'd share my thoughts on what living in this great city is really like. If you want to learn more about New Orleans (or plan a trip here...
5 Mar 201919min
Episode 35: The Easy Fast Action Way to Get New Clients
Most lawyers rely on so-called word-of-mouth marketing. Essentially, this means they have no strategy or system for generating referrals in a way that leads to predictable income. What you want is a s...
26 Feb 201910min
Episode 34: Interview with Diana Stepleton
How can solo and small firm lawyers most effectively leverage outsourcing, in particular, the job of answering phone calls? I interview Diana Stepleton, the VP of Partner Engagement at Ruby Receptioni...
19 Feb 201935min
Episode 33: Keys to Effective Outsourcing
The best success with outsourcing comes when you hire people to do specialized tasks, that are important and recurring. And if those tasks only require part-time work then they're ideal for outsourcin...
12 Feb 201912min
Episode 32: The 5 Levels of Delegation
To succeed in delegating work you need to be realistic about the challenges you'll face, and how to overcome those challenges. One of the most common misjudgments we tend to make is assuming that othe...
5 Feb 201913min
Episode 31: The Hidden Logic of Human Nature
Few people are aware of the powerful (but hidden) subconscious forces that guide our decisions and shape our motivations. Understanding this is key if you want to succeed in pretty much every area of ...
29 Jan 20198min
Episode 30: Automation - Keeping It In Perspective
Automation has great promise for making your law practice run smoother with less overhead. But it has to be approached with the proper perspective. And you need to thoughtfully prioritize your automat...
22 Jan 201910min
