Episode 14: CMOs attribute success to marketing talent
Full text: https://www.swordandthescript.com/2024/05/marketing-talent/
17 Jun 20245min
Episode 15: Marketing spending on paid media soars at the expense of talent, tech and agencies
Full text: https://www.swordandthescript.com/2024/05/cmo-spending/
17 Jun 202410min
Episode 17: The struggle to be different in B2B marketing
Full text: https://www.swordandthescript.com/2024/06/b2b-marketing-struggle/
17 Jun 20241min
Episode 16: Two surveys show why B2B tech needs to work on their customer marketing efforts
Full text: https://www.swordandthescript.com/2024/05/b2b-customer-marketing/
17 Jun 20246min
Episode 12: Only 5% of B2B buyers are in market today; but where did that statistic come from?
Full post: https://www.swordandthescript.com/2024/04/5-percent-b2b-buyers/
10 Mai 20246min
Episode 13: What does the silence in PR software speak? [PR Tech Sum 54]
Full post: https://www.swordandthescript.com/2024/05/silence-pr-software/
10 Mai 20247min
Episode 10: B2B tech startups don’t invest enough in marketing
Full post: https://www.swordandthescript.com/2024/04/early-stage-startups-marketing/
10 Mai 20244min
Episode 11: 3 marketing things successful B2B software companies do differently
Full post: https://www.swordandthescript.com/2024/04/marketing-b2b-software/
10 Mai 20246min
