Episode 113: Essential customizations PR should make to their generative AI tools
Text version of this post: https://www.swordandthescript.com/2025/08/generative-ai-customizations/
26 Aug 20257min
Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say
Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/
19 Aug 20254min
Episode 111: 12 ways to extend the investment marketing makes in webinars
Text version of this post: https://www.swordandthescript.com/2016/12/b2b-webinars-leverage-existing/
15 Aug 202514min
Episode 110: Hiding pricing info may leave B2B tech companies off the short list
Text version of this post: https://www.swordandthescript.com/2025/08/b2b-pricing/
12 Aug 20256min
Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus
Full text: https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/
8 Aug 202513min
Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms
Text version of this post: https://www.swordandthescript.com/2025/07/ai-human-experience/
5 Aug 20255min
Episode 107: Sheer Passion in Marketing Goes a Long Way
Text version of this post: https://www.swordandthescript.com/2017/03/passion-in-marketing/
1 Aug 20252min
Episode 106: Generative AI is changing behavior -- that's what marketing and comms need to observe
Full text of this post: https://www.swordandthescript.com/2025/07/generative-ai-changing-behavior/
29 Jul 20255min
