Episode 105: Thought Leadership Actually Requires Thought and Leadership
Text version of this post: https://www.swordandthescript.com/2017/02/thought-leadership-requires/
25 Jul 20252min
Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025
Full post with links to the cited sources: https://www.swordandthescript.com/2025/07/b2b-marketing-pr-statistics/
22 Jul 202512min
Episode 103: Marketing to be measured rather than marketing to pursuade
Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/07/marketing-measurement-persuasion/
14 Jul 20252min
Episode 102: Practical ways for B2B marketing to get more value out of its investment in tradeshows and conferences
Text version of this post: https://www.swordandthescript.com/2017/04/b2b-marketing-trade-shows/
11 Jul 20258min
Episode 101: Reducing marketing employee turnover can improve marketing performance
Full text of the post with a link to the the study: https://www.swordandthescript.com/2025/06/marketing-employee-turnover/
8 Jul 20259min
Episode 100: The B2B marketing playbook must shift from tricks to education
Full post with links to the resoruces and statistics mentioned: https://www.swordandthescript.com/2025/06/b2b-marketing-playbook/
1 Jul 20254min
Episode 99: Marketers without authority to get stuff done leads to marketing without accountability
Full text of this post: https://www.swordandthescript.com/2017/07/marketing-accountability/
27 Jun 20256min
Episode 98: Very useful benchmarks for guiding how gated content is best used B2B marketing
Full text with links to the underlying resource mentioned: https://www.swordandthescript.com/2025/06/gated-content-benchmarks/
24 Jun 20255min
