The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Episoder(426)

Nick Law (Accenture Song) | The Marketing Industry Needs More Freaks

Nick Law (Accenture Song) | The Marketing Industry Needs More Freaks

If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but?This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, th...

8 Apr 48min

Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)

Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)

If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach ...

1 Apr 47min

Diana Haussling (hello Products) | Leadership Lessons from a CMO Turned CEO

Diana Haussling (hello Products) | Leadership Lessons from a CMO Turned CEO

More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO.Joining Jim this week is a guest who...

24 Mar 57min

Kofi Amoo-Gottfried (DoorDash) | The DoorDash Super Bowl Bet That Changed Everything

Kofi Amoo-Gottfried (DoorDash) | The DoorDash Super Bowl Bet That Changed Everything

What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you?Jim’s guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, ...

18 Mar 59min

Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious

Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious

If culture moves at the speed of TikTok, then today’s CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok...

11 Mar 54min

Lara Balazs (Adobe) | The Golden Age of Creativity

Lara Balazs (Adobe) | The Golden Age of Creativity

To kick off Women’s History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Fou...

4 Mar 54min

Conny Kalcher (Zurich Insurance) | Reinventing Insurance Through Empathy

Conny Kalcher (Zurich Insurance) | Reinventing Insurance Through Empathy

What does it take to revitalize a 150-year-old company? Jim’s guest this week, Conny Kalcher, has done it twice. First at LEGO during its historic turnaround, and now at Zurich Insurance as their Grou...

25 Feb 1h

The Super Bowl Advertiser RoundUp with Gary Vaynerchuk

The Super Bowl Advertiser RoundUp with Gary Vaynerchuk

This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of ...

10 Feb 1h

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