668 - Vanity Metrics and the Real Value of Reach
Vanity Metrics and the Real Value of ReachWorking inside large organizations for close to thirty years, I have had many versions of the same conversation. Someone questions whether their social media ...
29 Jul 1min
667 - Why CEOs Sound Credible in the Room and Flat Online
Why CEOs Sound Credible in the Room and Flat OnlineFor a while, we worked on something we called the CEO Authority Index. The goal was straightforward on paper. Measure authority as a whole, not as a ...
27 Jul 1min
666 - Why B2B Sales Always Come Down to the Relationship
Why B2B Sales Always Come Down to the RelationshipA mentor conversation early in my career, while working at IKEA, turned into a way of thinking I still use today. We sat down and mapped out the diffe...
24 Jul 1min
665- Why Authority Raises the Price a Consulting Firm Can Charge
Why Authority Raises the Price a Consulting Firm Can ChargeA consulting firm sells what the industry quietly calls human capital, hours of expertise, priced for clients who need a specific outcome.Cli...
23 Jul 42s
664 - The Three-Layer System Behind Corporate Thought Leadership
The Three-Layer System Behind Corporate Thought LeadershipCorporate thought leadership conversations tend to start in the same place, with a question about how personal a CEO's content should be. Unde...
22 Jul 1min
663 - Executive Visibility Only Works When It Moves the Business Forward
Executive Visibility Only Works When It Moves the Business ForwardA recent workshop with a group of executives circled back to a question I hear in almost every company engagement: how much a leader s...
21 Jul 1min
662 - Why Leaders Get Followed More Than Their Companies
What Bill Gates's Follower Count Reveals About Leadership VisibilityA few weeks ago, I sat down for a meeting with a client whose company already had an established relationship with ours. The contrac...
20 Jul 35s
660 - The CEOs Nobody Outside the Company Knows
The CEOs Nobody Outside the Company KnowsOne issue that comes up repeatedly inside our audits involves CEOs who are essentially unknown outside their own small bubble. Inside the company, they are kno...
16 Jul 1min
