661 - Why We Work With Company Leaders, Not Personal Brands
Why We Work With Company Leaders, Not Personal BrandsThe market for visibility has shifted toward individuals. Keynote speakers, personal brand consultants, and influencers now occupy much of the spac...
16 Jul 1min
659 - Why Copy-Pasting From ChatGPT Is Not a Content Strategy
Why Copy-Pasting From ChatGPT Is Not a Content StrategyA lot of professional content on LinkedIn starts the same way now. Someone opens ChatGPT, types a prompt, and posts whatever comes back a few sec...
15 Jul 1min
658 - Why Board Members Are Never Chosen Through Applications
Why Board Members Are Never Chosen Through ApplicationsA few months ago, I was on a podcast talking about what people are really looking for when they choose where to work. The conversation drifted in...
14 Jul 1min
657 - The Authenticity Gap: Why Executives Who Copy Influencers Undermine Their Own Companies
Why do so many executives who build a following on LinkedIn end up hurting the exact business they're supposed to represent? In this episode, Jens Heitland breaks down a pattern he keeps seeing among ...
13 Jul 1min
656 - Why Every CEO Should Document Their Life Lessons
Why Every CEO Should Document Their Life LessonsMy father died in 2021. We had lived abroad for years before that, and the time we spent together was always centered on family. We never got into the c...
10 Jul 1min
655 - The Hidden Cost of a CEO Who Stays Invisible
When a CEO's Presence Never Made It OnlineI was on an audit call with a CEO who described himself as completely silent when it came to being visible. He told me directly that he was not interested in ...
9 Jul 1min
654 - Why CEOs Should Stop Counting Followers
Why Follower Count No Longer Predicts What a CEO ReachesWe had a conversation the other day about follower growth, the kind of number most executives glance at without really questioning what it tells...
8 Jul 1min
653 - The Core You Own vs the Platforms You Rent
The Core You Own vs the Platforms You RentMost of what gets called a content strategy today is really a collection of rented rooms. LinkedIn is rented. Instagram is rented. A Substack newsletter, howe...
7 Jul 1min
