The FMCG Marketing Daily

The FMCG Marketing Daily — June 18, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Danone is taking its challenger rival Chobani to court...

18 Jun 6min

The FMCG Marketing Daily — June 17, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • AB InBev is extending two of its biggest global beer b...

17 Jun 6min

The FMCG Marketing Daily — June 16, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Coca-Cola is flooding the media landscape with campaig...

16 Jun 7min

The FMCG Marketing Daily — June 15, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • FMCG brands selling through Walmart can now directly l...

15 Jun 7min

The FMCG Marketing Daily — June 14, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Sazerac is using a packaging innovation claim to carve...

14 Jun 6min

The FMCG Marketing Daily — June 13, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Taylors of Harrogate's new campaign by Lucky Generals ...

13 Jun 6min

The FMCG Marketing Daily — June 12, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • L'Oréal Paris has moved from passive sponsor to active...

12 Jun 7min

The FMCG Marketing Daily — June 11, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • The Scotch whisky category is using A-list celebrity p...

11 Jun 6min