The FMCG Marketing Daily

The FMCG Marketing Daily — June 10, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • With the World Cup now live, the defining brand battle...

10 Jun 6min

The FMCG Marketing Daily — June 09, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Tropicana's decision to refresh creative execution whi...

9 Jun 6min

The FMCG Marketing Daily — June 08, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Coca-Cola's new World Cup emotional campaign is a dist...

8 Jun 6min

The FMCG Marketing Daily — June 07, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Coca-Cola is launching a global agency review covering...

7 Jun 7min

The FMCG Marketing Daily — June 06, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Coca-Cola is replacing a live celebrity with an AI clo...

6 Jun 6min

The FMCG Marketing Daily — June 05, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Violife is using social content to directly combat the...

5 Jun 6min

The FMCG Marketing Daily — June 04, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Nestlé is moving from minority investor to full owner ...

4 Jun 6min

The FMCG Marketing Daily — June 03, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Kraft Heinz CMO Todd Kaplan lays out how legacy pantry...

3 Jun 7min