The Pop-Marketing Podcast

The Pop-Marketing Podcast

Pop-Marketing sits at the crossroads of popular culture and brand marketing. Every week we interview the marketers behind popular culture, academics that study popular culture and fandom or creators of culture to get the inside scoop of how to harness the power of popular culture to make stuff people actually choose to spend time with. It's a trip, give it a listen.

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Episoder(50)

Gaming, Streaming & Gen Z w/ InStreamly's Wiktoria Wojcik

Gaming, Streaming & Gen Z w/ InStreamly's Wiktoria Wojcik

This week I'm talking with InStreamly's co-founder Wiktoria Wojcik about the current state of gaming and its role in Gen Z's lives. She shares her insights about the digital future of life, entertainm...

18 Jul 20221h 2min

Marketer's Guide to NFTs w/ Jason Keath

Marketer's Guide to NFTs w/ Jason Keath

This week on the Pop-Marketing Podcast we're separating the hype from the hero of Web3 with Social Fresh's Jason Keath.We cover NFTs, DAOs, the on-ramps for brands and marketers into the metaverse, an...

28 Mar 202258min

Unvirtual Reality w/ Author, Jared Leshin

Unvirtual Reality w/ Author, Jared Leshin

Jared Leshin discusses his latest book "Advertising and the Nature of Reality", what advertising can teach us about our reality, and why we should care. A former 3D artist & game maker, Jared explores...

3 Mar 202259min

Finding The Edge of Social Psychology & Marketing w/ Kevin Payne Ph.D

Finding The Edge of Social Psychology & Marketing w/ Kevin Payne Ph.D

Social Psychologist & Author, Dr. Kevin Payne is back on the podcast to break down why brands are so bullish on offering user experiences and how the pandemic has increased the gaps between how audien...

31 Jan 20221h 1min

The Geek Travel Agent w/ Erin Novodvorsky

The Geek Travel Agent w/ Erin Novodvorsky

Continuing our exploration of fandom and how to connect through popular culture, we welcome Erin Novodvorsky, The Geek Travel Agent herself to the show. Erin has spent 17 years in the travel industry,...

3 Jan 20221h 2min

Across The Metaverse w/ Luke Hurd

Across The Metaverse w/ Luke Hurd

Luke Hurd, one of the most influential augmented reality instructors & creators in the world as well as Director of XR for VMLY&R joins us once again to talk about the other side of the metaverse. Con...

2 Des 20211h 34min

Exploring Surf Culture w/ Ryan Stephens

Exploring Surf Culture w/ Ryan Stephens

Ryan Stephens is a Creative Director & founder of Electric Seaweed, an agency specializing in surf culture. This So-Cal native talks about how surf culture would impact his identity & his future caree...

3 Nov 202156min

Built By Gamers w/ Tyler Farnsworth

Built By Gamers w/ Tyler Farnsworth

Continuing our exploration into Esports & gaming culture, I am talking with Tyler Farnsworth, the CMO of Built By Gamers. Built by Gamers is a leading esports organization that develops top talent in ...

18 Okt 202148min

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