The Pop-Marketing Podcast

The Pop-Marketing Podcast

Pop-Marketing sits at the crossroads of popular culture and brand marketing. Every week we interview the marketers behind popular culture, academics that study popular culture and fandom or creators of culture to get the inside scoop of how to harness the power of popular culture to make stuff people actually choose to spend time with. It's a trip, give it a listen.

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Episoder(50)

Wisdom & Sneakers w/ The Sneaker Box's Afrikan Caesar

Wisdom & Sneakers w/ The Sneaker Box's Afrikan Caesar

Afrikan Caesar is the creator & host of The Sneaker Box, the #1 podcast in sneakers. Caesar is also a powerful voice of the sneaker culture community and a hell of a pop-marketer for not being a marke...

27 Sep 20211h 15min

Paid Attention & Pop Culture w/ Faris Yakob

Paid Attention & Pop Culture w/ Faris Yakob

Faris Yakob is the Co-founder of Genius Steals, a nomadic creative consultancy, that travels the world working with and chatting about ideas with agencies and brands like Coca-Cola, Facebook, TikTok &...

23 Aug 20211h 1min

Esport Fundamentals w/ John Davidson

Esport Fundamentals w/ John Davidson

We go deep into esports & learn what makes a successful brand partnership in competitive gaming tick. John Davidson is an esports expert that's helping shape the future of the industry. Founder of DL...

9 Aug 202146min

Nordic Noir & Morbid Tourism w/ Stefan Pettersson

Nordic Noir & Morbid Tourism w/ Stefan Pettersson

Our favorite marketing Viking returns to the podcast. Stefan Peterson, the founder of Gameng, a travel and sustainability marketing consultancy out of Sweden, introduces us to Nordic Noir. A popular g...

23 Jul 202146min

Marketing on Wheels w/ MotorTrend TV's Shag Arrington

Marketing on Wheels w/ MotorTrend TV's Shag Arrington

Jayson "Shag" Arrington is one of the stars of Motor Trend TV's Iron Resurrection, but before the show, Shag was an event marketing pro working with brands like Red Bull & Gatorade. We talk about life...

22 Jun 20211h 7min

Hashtag Cults w/ Mike Fallek

Hashtag Cults w/ Mike Fallek

What's a Hashtag Cult? Internet creator & filmmaker, Mike Fallek joins me on the show to talk about his work Hashtag Cult. A mobile-first bit-sized documentary released on Rizzle exposes the underbell...

7 Jun 20211h 11min

TikTok & Dreams w/ Ocean Spray's Melanie Dibiaso

TikTok & Dreams w/ Ocean Spray's Melanie Dibiaso

Melanie Dibiaso is a Senior Marketing Manager for Ocean Spray Cranberries. She gives us a behind-the-scenes account of one of the most viral marketing moments of 2020. TikTok, a longboard, Fleetwood M...

20 Mai 202148min

The Red Bull Mythology w/ Alicia Kolbe Poole

The Red Bull Mythology w/ Alicia Kolbe Poole

Alicia Kolbe Poole was one of the few hand-chosen marketers chosen to introduce the US to Red Bull Energy Drink. Influencers before Instagram, content before YouTube & maybe the last brand titan to ri...

3 Mai 202158min

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