The Pop-Marketing Podcast

The Pop-Marketing Podcast

Pop-Marketing sits at the crossroads of popular culture and brand marketing. Every week we interview the marketers behind popular culture, academics that study popular culture and fandom or creators of culture to get the inside scoop of how to harness the power of popular culture to make stuff people actually choose to spend time with. It's a trip, give it a listen.

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Episoder(50)

Trendstacking For Pop Culture & Profit w/ Brendan Shaughnessy

Trendstacking For Pop Culture & Profit w/ Brendan Shaughnessy

Brendan Shaughnessy is a Strategy Director at NYC-based cultural consultancy, Sparks & Honey where he helps brands keep up with the ever-shifting speed force known as modern culture. We explore why co...

14 Apr 202155min

Making Culture Pop w/ Complex's Meagan Dexter

Making Culture Pop w/ Complex's Meagan Dexter

Meagan Dexter is a Los Angelas-based brand and cultural strategist who works with Complex Networks to help brands stand out by fitting into Complex's toybox of shows, talent & activations. We learn th...

22 Mar 202155min

Anime Fandom Starter Pack w/ San Japan's David Ramirez

Anime Fandom Starter Pack w/ San Japan's David Ramirez

David Ramirez is a founding member & Convention Chair of San Japan, the largest fan-run anime convention in South Texas, bringing in 20,000 passionate Anime fans each Labor Day Weekend. David shares w...

1 Mar 202153min

Putting The PR in Pop-Marketing w/ Alyson Campbell

Putting The PR in Pop-Marketing w/ Alyson Campbell

The role of earned media in a Pop-Marketer's toolbox is one of my favorite rabbit holes to explore and there isn't anyone better to hash it out with than Alyson Campbell, the CEO & Founder of LA-based...

7 Feb 202156min

Perks of the Early Adopter in Social Media  w/ Brendan Gahan

Perks of the Early Adopter in Social Media w/ Brendan Gahan

When you need to understand how social media works in 2021, you call the OG of influencer marketing himself, Brendan Gahan. The Global Chief Social Officer of the agency Mekanism has been there from t...

19 Jan 202154min

Platinum to Pop Culture w/ Jaret Reddick

Platinum to Pop Culture w/ Jaret Reddick

Jaret Reddick, frontman of Bowling For Soup & a Pop-Marketer of the highest order. We talk about pivoting with your fans during 2020, and how streaming has already changed the game for giving fans acc...

4 Jan 202157min

Creative Capital & Startup Pop w/ Brentos Fernandez

Creative Capital & Startup Pop w/ Brentos Fernandez

This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen. Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential ...

21 Des 202055min

Delivering Disney w/ Scott Jones

Delivering Disney w/ Scott Jones

Scott Jones, Senior Producer/Writer at Disney Channel Global Marketing is one of the creative minds behind the content and on-channel promotion of Disney icons like High School Musical, Gravity Falls,...

7 Des 20201h 14min

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