The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Episoder(387)

171: 10 Words & Phrases to Banish in 2022

171: 10 Words & Phrases to Banish in 2022

Do you use phrases you know are overwrought and overused? Many people do, according to Lake Superior State University in Suite St. Marie, Michigan. The university has released their annual list o...

25 Jan 20229min

170: 5 Ingenious Ways Your Brand Can Respond to Social Media Bullies

170: 5 Ingenious Ways Your Brand Can Respond to Social Media Bullies

Do you work for a brand, company or organization that has been attacked online? Social media has made bullying easier than ever before. In this episode of the Indestructible PR Podcast, we’ll discus...

18 Jan 202222min

169: Is it Safe for your Brand to Have a Snarky Twitter Account? with Dusty Weis

169: Is it Safe for your Brand to Have a Snarky Twitter Account? with Dusty Weis

Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic? There’s a thin line between being clever and sounding mean, and you don’t w...

11 Jan 202239min

168: What is the Actual Difference Between a PR Crisis and an Issue?

168: What is the Actual Difference Between a PR Crisis and an Issue?

A public relations crisis and a public relations issue are two very different things. Many in senior leadership are unaware of this distinction, preventing their communication teams from planning pr...

4 Jan 202212min

167: Can a New Business Name Get Rid of an Old PR Crisis?

167: Can a New Business Name Get Rid of an Old PR Crisis?

When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option. On today's episode, we'll examine if changing a business name w...

28 Des 202120min

Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven

Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven

Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success. Geofence advertising...

23 Des 202120min

166: 3 Media Interview Lessons from the Ben Affleck Interview with Howard Stern

166: 3 Media Interview Lessons from the Ben Affleck Interview with Howard Stern

Actor, writer, and director Ben Affleck recently went on a promotion tour for his film The Tender Bar. One line from Affleck's over two-hour interview with Howard Stern went viral, causing even bigger...

20 Des 202124min

165: How Real-Time Data Can Keep You in Control in a Crisis with Zack Condry

165: How Real-Time Data Can Keep You in Control in a Crisis with Zack Condry

The key to managing a digital crisis is to unlock the cause of the crisis in the first place. Critical data and information can be found in conversations and traffic on social media and websites. Z...

14 Des 202143min

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