The Unschool by Andi Alleman

The Unschool by Andi Alleman

Brand + Culture for Founders and Creatives. The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about. Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business. Most episodes are solo—part analysis, part perspective shift and part masterclass, part pep talk —with occasional guest conversations featuring founders from Andi's Cult Brand world, sharing what it looks like to grow a resonant, profitable brand on their own terms. If you're building something, evolving your identity as a founder, or questioning the way business is "supposed" to be done, you'll feel at home here. New episodes bi-weekly. Find us on Instagram: @ouiwegirl and @ouiwestudio

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Episoder(211)

Fazit Glitter Freckles: How Taylor Swift Helped Turn a Cult Brand Viral (3,500% Surge + 7-Figure Weekend) with Co-Founder Aliett Buttelman

Fazit Glitter Freckles: How Taylor Swift Helped Turn a Cult Brand Viral (3,500% Surge + 7-Figure Weekend) with Co-Founder Aliett Buttelman

Join the waitlist for the Cult Brand Accelerator Today Andi chats with Aliett Buttelman, cofounder of Fazit, on the glitter-freckle phenomenon that leapt from TikTok to A-list status. After Taylor Swi...

7 Okt 202538min

How a Founder Built a Dress Rental Startup, Raised $1M+, and Pivoted From Burnout to Mentorship — with Emily McDonald

How a Founder Built a Dress Rental Startup, Raised $1M+, and Pivoted From Burnout to Mentorship — with Emily McDonald

Get on the waitlist for Cult Brand Accelerator Come to our NYC Casa Noon Brand Preview Event Andi chats with Emily McDonald, founder of The Stylist LA and mentor to female founders, for a real convers...

11 Sep 20251h 2min

25 Things Cult Brand Founders Are Obsessing Over Right Now

25 Things Cult Brand Founders Are Obsessing Over Right Now

From storytelling that feels lived-in (not polished) to founder POV diaries, retention over reach, cultural commentary in marketing, IRL brand house parties, and legacy thinking—this is the ultimate q...

21 Aug 202523min

Is It Whiplash Content, Interest Media, or Manufactured Chaos? Do We Really Want to Build Cult Brands This Way?

Is It Whiplash Content, Interest Media, or Manufactured Chaos? Do We Really Want to Build Cult Brands This Way?

🎟 Sign up for Pitch, Please — it's free! Learn to pitch with clarity and build the brand deals you actually want. Workshop Takeaways: → How to write pitches that actually get replies → The content th...

7 Aug 202532min

Pitch, Please: Can You Pitch Your Way to 100K Followers and Your First Million?

Pitch, Please: Can You Pitch Your Way to 100K Followers and Your First Million?

🎟 Sign up for Pitch, Please — it's free! This is your invitation to own your seat at the table and build the creative career you actually want. ✨ Workshop Takeaways: → How to write pitches that actua...

29 Jul 202530min

3 Unsexy But Essential Steps to Build a Cult Brand (Most Founders Skip These!)

3 Unsexy But Essential Steps to Build a Cult Brand (Most Founders Skip These!)

In this truth-telling solo episode Andi opens with a raw reflection on the current climate — both global and personal — as she navigates building a business with empathy during heavy times. From cance...

8 Jul 202522min

From Radical Honesty to AI Co-Founders: 8 Cult Brand Behaviors You Shouldn't Skip

From Radical Honesty to AI Co-Founders: 8 Cult Brand Behaviors You Shouldn't Skip

This week, Andi's catching you up on everything — from why she ghosted her own show (😅) to what's next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy busine...

14 Jun 202531min

5 Secrets in Under 30 Minutes That Cult Brands Use to Create Loyal, Obsession-Worthy Communities (That You Can Implement Now)

5 Secrets in Under 30 Minutes That Cult Brands Use to Create Loyal, Obsession-Worthy Communities (That You Can Implement Now)

Register for Cult Brand Blueprint, taking place on 5/27! In this episode Andi pulls back the curtain on the five strategies cult-status brands are using to stay magnetic, memorable, and wildly obsessi...

24 Mai 202528min

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