The Unschool by Andi Alleman

The Unschool by Andi Alleman

Brand + Culture for Founders and Creatives. The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about. Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business. Most episodes are solo—part analysis, part perspective shift and part masterclass, part pep talk —with occasional guest conversations featuring founders from Andi's Cult Brand world, sharing what it looks like to grow a resonant, profitable brand on their own terms. If you're building something, evolving your identity as a founder, or questioning the way business is "supposed" to be done, you'll feel at home here. New episodes bi-weekly. Find us on Instagram: @ouiwegirl and @ouiwestudio

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Episoder(211)

Proof You Don't Need to Go Viral—You Just Need to Resonate: Specificity, Slow Branding, and the Founder Mindset That Builds Cult Brands

Proof You Don't Need to Go Viral—You Just Need to Resonate: Specificity, Slow Branding, and the Founder Mindset That Builds Cult Brands

In this walk-and-talk style solo episode (literally), we're diving into the real behind-the-scenes of building a beauty brand and running a strategy house at the same time. You'll hear what it actuall...

17 Mai 202520min

The 7-Day Shift That Rewired My Business (Step-by-Step In 23 Minute, Plus How You Can Join the CEO Reset Challenge)

The 7-Day Shift That Rewired My Business (Step-by-Step In 23 Minute, Plus How You Can Join the CEO Reset Challenge)

Andi peels back the layers on how to recalibrate your business — not by burning it all down, but by resetting your vision, your strategy, and your energy. This episode is your permission slip to pause...

9 Mai 202525min

90 Days to Cult Status (Plus: The CEO Reset Challenge You Didn't Know You Needed)

90 Days to Cult Status (Plus: The CEO Reset Challenge You Didn't Know You Needed)

Andi pulls back the curtain on what she'd do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively s...

3 Mai 202524min

How Carolin Helff Saved Big, Quit Her Job, and Took a Sabbatical — Without Going Broke (And Built Wealth Doing It)

How Carolin Helff Saved Big, Quit Her Job, and Took a Sabbatical — Without Going Broke (And Built Wealth Doing It)

Andi sits down with financial educator and digital nomad Carolin to talk all things personal finance, freedom, and finding community on the road. Carolin shares how she transitioned from a high-earnin...

24 Apr 202548min

Why I'm Closing a $100K Program & Quitting Million-View Reels (On Purpose)

Why I'm Closing a $100K Program & Quitting Million-View Reels (On Purpose)

Andi pulls back the curtain on some of the biggest shifts happening inside Oui, We Studio. From launching a blog that turned into a multi-six-figure business, to building a best-selling course now hea...

23 Apr 202527min

The Superpower Every Founder That Hits It Big Has (And How to Cultivate It) in 20 Minutes

The Superpower Every Founder That Hits It Big Has (And How to Cultivate It) in 20 Minutes

Andi breaks down the concept of Proof-Optional Vision — the inner knowing that drives founders and creatives to move before the path is paved. She shares powerful real-world stories from her early fas...

17 Apr 202524min

This Founder Left a High-Profile Career to Create a Business That Feels Like a Love Letter: Melissa Shelton on How To Own Your Story

This Founder Left a High-Profile Career to Create a Business That Feels Like a Love Letter: Melissa Shelton on How To Own Your Story

5 Conversations with 5 Smart Girls. Meet Melissa Shelton — a powerhouse creative, hospitality entrepreneur, and founder of Dear Valentine. This convo is a behind-the-scenes look at what it actually ta...

11 Apr 202550min

From Law to Spiritual Entrepreneurship: Trusting Your Intuition in a Major Career Pivot with Kirsten Stockton

From Law to Spiritual Entrepreneurship: Trusting Your Intuition in a Major Career Pivot with Kirsten Stockton

5 Conversations with 5 Smart Girls. In this episode Andi sits down with intuitive guide and energy reader Kirsten Stockton for a conversation that feels like the best kind of girl talk — honest, refle...

10 Apr 202544min

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