Top of Mind
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend? When people think of you first, they’re more likely to purchase your products, service or business. This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

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Episoder(60)

EP:44 - (Part 2) “School Isn’t Broken. It’s Just Not Built for Kids Like Me” Alby is re-building the education system.

EP:44 - (Part 2) “School Isn’t Broken. It’s Just Not Built for Kids Like Me” Alby is re-building the education system.

In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a bet...

2 Des 202530min

Ep 43: (Part 1) A 13 year old Founder - Alby is Rebuilding the Education System From Scratch

Ep 43: (Part 1) A 13 year old Founder - Alby is Rebuilding the Education System From Scratch

In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a bet...

20 Nov 202527min

EP 42: The Designer Bag Theory: How to Reframe Rejection in Business

EP 42: The Designer Bag Theory: How to Reframe Rejection in Business

“Be the designer bag - not the bargain bin.” In this solo episode, Hayley dives into a mindset shift that will completely reframe how you think about rejection, pricing, perceived value, and your wor...

5 Nov 202523min

EP:41 - (Part 2) Frank Greef: Obsession, Founder Struggles & Starting Again from $0

EP:41 - (Part 2) Frank Greef: Obsession, Founder Struggles & Starting Again from $0

This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley to talk about what really h...

22 Okt 202544min

EP:40 - (Part 1) The ONE thing you don’t know about Frank Greeff!

EP:40 - (Part 1) The ONE thing you don’t know about Frank Greeff!

This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley Westoby to talk about wha...

9 Okt 202557min

EP:39 - Let’s Chat: How to Be Real, Sell Smart, and Stay Consistent Online

EP:39 - Let’s Chat: How to Be Real, Sell Smart, and Stay Consistent Online

Let’s Chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do I balance being authentic with being st...

23 Sep 202530min

EP:38 - Let’s Chat: The 1-Hour Content Hack Every Business Owner Needs

EP:38 - Let’s Chat: The 1-Hour Content Hack Every Business Owner Needs

Is social media eating up hours you don’t have? In this solo episode, I share my One Hour a Week Social Media System - a simple framework to batch a week’s worth of content in just 60 minutes. Wheth...

15 Sep 202529min

EP:37 - Going Viral by Accident: What Creators Can Learn from Nick Bransgrove and LawnTok

EP:37 - Going Viral by Accident: What Creators Can Learn from Nick Bransgrove and LawnTok

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community...

26 Aug 202536min

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