Top of Mind
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend? When people think of you first, they’re more likely to purchase your products, service or business. This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

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Episoder(60)

EP:28 - (Part 1)  Jaryd Terkelsen, Co-Founder of BYS Coffee: Built for Performance, Fuelled by Mistakes: The Real Story Behind Before You Speak Coffee

EP:28 - (Part 1) Jaryd Terkelsen, Co-Founder of BYS Coffee: Built for Performance, Fuelled by Mistakes: The Real Story Behind Before You Speak Coffee

Two blokes from Queensland turned turmeric coffee into a multi-million dollar brand. But the journey? Not as sexy as the headlines make it out to be. In this episode of Top of Mind, Jaryd Terkelsen—c...

22 Apr 202522min

EP:27 - 4 Years, 4 Lessons: The Truth About Business No One Tells You

EP:27 - 4 Years, 4 Lessons: The Truth About Business No One Tells You

Last month marks four years since I started my business—and honestly, if you told me back then where I’d be now, I wouldn’t have believed you. In this solo episode of Top of Mind, I’m sharing the four...

9 Apr 202539min

 EP:26 (Part 2) - Jade Spooner: From Burnout to Breakthrough: The Unfiltered Truth About Business Exits & Reinvention

EP:26 (Part 2) - Jade Spooner: From Burnout to Breakthrough: The Unfiltered Truth About Business Exits & Reinvention

They say “quitters never win,” but what if knowing when to walk away is actually the key to success? In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founde...

25 Mar 202527min

EP:25 (Part 1) -  Jade Spooner: From Startup Success to Starting Over: The $700K Mistake + business lessons from a serial founder.

EP:25 (Part 1) - Jade Spooner: From Startup Success to Starting Over: The $700K Mistake + business lessons from a serial founder.

They say “quitters never win,” but what if knowing when to walk away is actually the key to success? In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founde...

11 Mar 202526min

EP:24 - Beyond the Follow: The Truth About Online vs. In-Person Networking

EP:24 - Beyond the Follow: The Truth About Online vs. In-Person Networking

In today’s hyper-connected world, is your follower count really as valuable as you think? Or is real business still happening over in-person coffee chats? In this special episode of Top of Mind, host...

25 Feb 202533min

EP:23 - SXSW 2024: The Ultimate Pick Up Line - Who Knows You? The New Power Play in Networking & Personal Branding

EP:23 - SXSW 2024: The Ultimate Pick Up Line - Who Knows You? The New Power Play in Networking & Personal Branding

In today’s digital age, networking is no longer about what you know—or even who you know—it’s about who knows you. With LinkedIn, Instagram, and TikTok redefining personal branding, is traditional net...

11 Feb 20251h 2min

EP:22 (Part 2) - Taz + Alessia: Going Live, Staying Real: How Team Tanda Turns Livestreams into Marketing Magic

EP:22 (Part 2) - Taz + Alessia: Going Live, Staying Real: How Team Tanda Turns Livestreams into Marketing Magic

PART 2 What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities? Meet Taz + Alessia, the powerhouse duo behin...

28 Jan 202546min

EP:21 - From Tinder to TikTok Royalty: How Taz + Alessia Turned Swipes into Marketing Gold

EP:21 - From Tinder to TikTok Royalty: How Taz + Alessia Turned Swipes into Marketing Gold

What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities? Meet Taz + Alessia, the powerhouse duo behind Team Tan...

14 Jan 202534min

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