Top of Mind
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend? When people think of you first, they’re more likely to purchase your products, service or business. This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

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Episoder(60)

EP:36 - From Lawns to Likes: How Nick Bransgrove Accidentally Became a Creator

EP:36 - From Lawns to Likes: How Nick Bransgrove Accidentally Became a Creator

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community...

12 Aug 202537min

EP:35 - Let's Chat: Fiverr vs. Agencies, Fear of Posting & Free Marketing Tools

EP:35 - Let's Chat: Fiverr vs. Agencies, Fear of Posting & Free Marketing Tools

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses. In this...

29 Jul 202523min

EP:34 - Let's Chat: Imposter Syndrome, Marketing Plans & Community!

EP:34 - Let's Chat: Imposter Syndrome, Marketing Plans & Community!

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses. In this...

15 Jul 202532min

EP:33 - Dalton Henshaw: The No BS Leadership Lesson You Need to Hear (Part 2)

EP:33 - Dalton Henshaw: The No BS Leadership Lesson You Need to Hear (Part 2)

In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to buil...

1 Jul 202546min

EP:32 - Dalton Henshaw: Rewriting the Agency Playbook: The Bullfrog Story (Part 1)

EP:32 - Dalton Henshaw: Rewriting the Agency Playbook: The Bullfrog Story (Part 1)

In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to buil...

17 Jun 202545min

EP:31 - LinkedIn Profile Updates You Need in 2025

EP:31 - LinkedIn Profile Updates You Need in 2025

Has ‘update your LinkedIn profile' been on your to-do list since the beginning of the year??  This episode is for you!  Think of your LinkedIn profile like your living room before a last-minute gues...

3 Jun 202525min

EP:30 - 5 Psychological Theories Every Marketer Should Know!

EP:30 - 5 Psychological Theories Every Marketer Should Know!

Psychology and marketing go hand in hand- because at the end of the day, marketing is all about people. In this solo episode of Top of Mind, Hayley dives deep into five powerful psychological theorie...

20 Mai 202534min

EP:29 - (Part 2) Jaryd Terkelsen, Co-Founder of BYS Coffee: From $200k Mistakes to F1 Partnerships: Building a Brand That Endures

EP:29 - (Part 2) Jaryd Terkelsen, Co-Founder of BYS Coffee: From $200k Mistakes to F1 Partnerships: Building a Brand That Endures

In the age of TikTok virality and overnight success stories, what does it really take to build a brand that people buy into—again and again? In this episode of Top of Mind, we’re back with Part 2 of ...

6 Mai 202524min

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