Top of Mind
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend? When people think of you first, they’re more likely to purchase your products, service or business. This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

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Episoder(60)

EP:12 - Milly Bannister, founder of Gen Z charity: AllKnd, on the power of storytelling and building your personal brand.

EP:12 - Milly Bannister, founder of Gen Z charity: AllKnd, on the power of storytelling and building your personal brand.

In a five person group chat, two of us are not okay. In this episode Milly Bannister talks about how storytelling and user generated content has helped her connect with hundreds of thousands of the Ge...

11 Jun 20241h 1min

EP:11 - Let’s Chat: Leadership and difficult conversations, optimising the Instagram algorithm, creating content efficiently and how you can market your business for free.

EP:11 - Let’s Chat: Leadership and difficult conversations, optimising the Instagram algorithm, creating content efficiently and how you can market your business for free.

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do I get ahead of the Instagram algorithm to g...

4 Jun 202448min

 EP:10 - Alexis Fernandez-Preiksa, podcasting, building an engaged online community and the neuroscience behind content creation and brand building.

EP:10 - Alexis Fernandez-Preiksa, podcasting, building an engaged online community and the neuroscience behind content creation and brand building.

Alexis has grown up in the world of social media from pilates instructor and fitness influencer to neuroscientist, podcast host and author - safe to say she wears many hats! On her podcast, Do You F*c...

28 Mai 20241h 20min

EP:09 - Alice Harris, the brains behind the viral Kic TikTok account, the queen of relatable content and her journey in the content creation industry.

EP:09 - Alice Harris, the brains behind the viral Kic TikTok account, the queen of relatable content and her journey in the content creation industry.

With over 45 million professional content creators globally, Alice Harris is an impressive young woman who is making a name for herself in the content creation world. She is the brains behind the TikT...

21 Mai 20241h 5min

EP:08 - Let’s Chat: Is boosting your content or having a content plan worth it? Is it too late to jump on TikTok? How do I create professional content and what will make my resume stand out?

EP:08 - Let’s Chat: Is boosting your content or having a content plan worth it? Is it too late to jump on TikTok? How do I create professional content and what will make my resume stand out?

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - How important is it to have a content plan?  - I...

14 Mai 202424min

 EP:07 - Amy Castano, luxury beauty influencer and co-founder of the ACERO empire!

EP:07 - Amy Castano, luxury beauty influencer and co-founder of the ACERO empire!

Amy Castano is a business owner that wears more hats than most! Not only has she co-founded and built the ACERO brand with her ex-husband Jono, she has also spent years building her personal brand, st...

7 Mai 202457min

EP:06 - Kathryn Marsh, the truth about the LinkedIn Algorithm and how you can use LinkedIn to grow your brand!

EP:06 - Kathryn Marsh, the truth about the LinkedIn Algorithm and how you can use LinkedIn to grow your brand!

There is a lot of experts out there who claim they have hacked the LinkedIn algorithm, so we thought we would go straight to the source and hear the truth about the LinkedIn algorithm from LinkedIn's ...

30 Apr 20241h 14min

EP:05 - Let's Chat: 5 questions that are top of mind!

EP:05 - Let's Chat: 5 questions that are top of mind!

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - I’m thinking about going to university for mark...

23 Apr 202433min

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