Topline
The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.

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Episoder(167)

E100: Driving Business Growth When Uncertainty is the Only Constant

E100: Driving Business Growth When Uncertainty is the Only Constant

In this milestone episode, Sam, Asad, and AJ reflect on how they’ve grown as leaders, how their perspectives have evolved, and what lessons they’ve learned along the way. We discuss the increasing dif...

16 Mar 20251h 10min

SPOTLIGHT: Shifting ICPs Without Breaking CS with Demetra Anagnostopoulos of SurePeople

SPOTLIGHT: Shifting ICPs Without Breaking CS with Demetra Anagnostopoulos of SurePeople

In this Topline Spotlight episode, Demetra Anagnostopoulos, CCO at SurePeople, shares insights on navigating a critical shift in SurePeople’s Ideal Customer Profile (ICP) from serving large enterprise...

13 Mar 202520min

E99: How GTM Revenue Leaders Are Operationalizing AI for Growth with Kyle Norton of Owner.com

E99: How GTM Revenue Leaders Are Operationalizing AI for Growth with Kyle Norton of Owner.com

AI is revolutionizing the way revenue teams operate, but how much of the hype is real? In this episode of Topline, Sam, AJ, and Asad are joined by Kyle Norton to dive deep into how AI is actually bein...

9 Mar 20251h 20min

SPOTLIGHT: Alon Talmor, CEO of Ask-AI, on Why Most AI Solutions Fail to Prove Their Worth

SPOTLIGHT: Alon Talmor, CEO of Ask-AI, on Why Most AI Solutions Fail to Prove Their Worth

The AI market is noisy, but real business value is hard to prove. In this episode, Alon Talmor, CEO of Ask-AI, tackles the biggest challenge in AI adoption—demonstrating measurable ROI. He shares why ...

6 Mar 202519min

E98: Ryan Burke on Zilla Security’s $175M Aquisition and the Realities of M&A

E98: Ryan Burke on Zilla Security’s $175M Aquisition and the Realities of M&A

In this episode of Topline, we sit down with Ryan Burke, VP of Sales at CyberArk (former VP of Sales at Zilla Security), to dive deep into the $175 million acquisition of Zilla. Ryan shares what it’s ...

2 Mar 20251h 9min

SPOTLIGHT: Kyle Lacy of Jellyfish on Improving Pipeline Quality and Forecasting Predictability

SPOTLIGHT: Kyle Lacy of Jellyfish on Improving Pipeline Quality and Forecasting Predictability

How do you build a revenue engine that doesn’t just generate pipeline—but generates the right pipeline? In this episode, Kyle Lacy, CMO of Jellyfish, shares how his team tackled one of the biggest cha...

27 Feb 202517min

E97: Dead or Alive? The Great Outbound Sales Debate

E97: Dead or Alive? The Great Outbound Sales Debate

Is outbound sales really dead, or are we just doing it wrong? In this episode of Topline, AJ and Asad dive into one of the most debated topics in B2B sales—whether outbound still works in today’s mark...

23 Feb 20251h 7min

SPOTLIGHT: Shensi Ding of Merge on the High-Stakes Search for a Stage-Appropriate CRO

SPOTLIGHT: Shensi Ding of Merge on the High-Stakes Search for a Stage-Appropriate CRO

Hiring a CRO is one of the most high-stakes decisions a founder can make—especially when a company is transitioning from SMB to enterprise sales. In this episode of Topline Spotlight, Shensi Ding, Co-...

20 Feb 202522min

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