E30: The Truth about End User Spending
After examining G2's State of Software report, which delves into the supply side, we now shift our focus to the demand side, as we explore the data provided by Gartner and Vendr. To our surprise, SaaS...
5 Nov 202359min
TOPLINE HOTLINE: So, a client offered my star employee a job...
A Pavilion member is contemplating if they can negotiate with a client (and friend) who has made a tempting offer to double the salary of one of their star employees. Tune in to this week's episode of...
2 Nov 20237min
E29: Navigating the Software Industry's Evolution
In this episode, the hosts dissect the explosive growth in the software industry, as revealed by the G2 Quarterly State of Software report. With under 50K software companies existing in Q3 2018 to aro...
30 Okt 202353min
TOPLINE HOTLINE: Addressing early termination requests from customers
A listener asks how to deal with a situation where a customer asks to churn in the first year of a multi year contract, where there was no fault by the company. Listen to this week's episode to hear w...
26 Okt 20238min
E28: State of the Market, and Balancing Efficiency with Innovation
On this week's episode of Topline, the hosts review the state of the market and talk about how to balance the need for efficiency in business with taking risks and driving innovation. Over the past ye...
23 Okt 202344min
TOPLINE HOTLINE: How should SaaS companies be thinking about price increases for 2024?
There are two schools of thought about price increases heading into 2024. While the data shows that the average ACV for B2B SaaS products has increased by 9% in the last year, industry pundits includi...
19 Okt 20237min
E27: Recap from GTM2023
With all three hosts in Nashville for GTM2023, this week's episode recaps key learnings from the event, including why alignment is so critical for growth and why we should all be leaning in to AI, and...
16 Okt 202350min
TOPLINE HOTLINE: How Do You Forecast Churn?
On this episode of Topline Hotline, the hosts answer a question about how GTM leaders forecast churn, and whether they rely simply on historic data or include things like customer health scores, rep f...
12 Okt 20238min
