Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company - Peter Wright & Nicola Wardell
One of my favourite campaigns of all time is "Should've Gone to Specsavers" an idea that has completely transformed the Specsavers business. I speak to their CMO, Peter Wright and the MD of their in h...
10 Apr 202457min
How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director
How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinness, one of the most iconic brand...
3 Apr 202448min
Copy that works, a copywriting masterclass with Vikki Ross
Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode is a copywriting masterclass. We...
27 Mar 20241h 6min
Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury
We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira f...
20 Mar 202448min
How Liquid Death founder, Mike Cessario, created a billion dollar water brand
Today I'm joined by Mike Cessario, the founder and CEO of Liquid Death, a water brand worth $1.4b. With the use of creative brand marketing and punk aesthetic, Mike was able to break into the biggest ...
13 Mar 20241h 4min
Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp
As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing ac...
6 Mar 202444min
Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed
Jo Shoesmith is the Global Chief Creative Officer at Amazon. She leads lead brand creative, design, production, social, and brand identity functions, as well as agency partnerships, in the largest fix...
28 Feb 202437min
How a new brand character challenged Whisky conventions to help The Woodsman double market share
Today I'm speaking with Whyte and Mackay Marketing Director Janice McIntosh and Mr President (their agency) CCO Jon Gledstone about the launch of their new campaign for The Woodsman brand. The "Well E...
21 Feb 202438min
