Uncensored CMO

Uncensored CMO

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

Episoder(252)

Managing the biggest beauty brand in the world - Lex Bradshaw-Zanger, L'Oreal CMO

Managing the biggest beauty brand in the world - Lex Bradshaw-Zanger, L'Oreal CMO

Lex Bradshaw-Zanger is the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa Region. Prior to this role, Lex was the CMO for the UK & Ireland, held roles in ...

14 Jun 202351min

A marketers guide to a squiggly career - Helen Tupper, Amazing If

A marketers guide to a squiggly career - Helen Tupper, Amazing If

Work is fundamentally important to the quality of our lives and we are surrounded by more change and choice than ever before. Our careers have become far less predictable and increasingly 'squiggly'. ...

7 Jun 202355min

Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA

Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA

Edward Pilkington is the Chief Marketing & Innovation Officer at Diageo North America, managing a portfolio of the biggest brands in the world, including Guinness, Johnnie Walker, Baileys, Smirnoff an...

31 Mai 202345min

How Google put humanity into technology - Nishma Robb, Google UK

How Google put humanity into technology - Nishma Robb, Google UK

Nishma is responsible for leading brand and reputation marketing for Google in the UK. She has led many of Google’s acclaimed projects and campaigns including Digital Garage, This is My YouTube, the G...

24 Mai 20231h 3min

How to really understand your audience - Yusuf Chuku, NBCUniversal

How to really understand your audience - Yusuf Chuku, NBCUniversal

Yusuf has worked across most flavors of planning and strategy making him one of the few genuine hybrid strategists. His experience spans a number of the world’s leading corporations including Microsof...

17 Mai 202336min

From Mouldy Whoppers to Old Age Cows - Fernando Machado, NotCo CMO

From Mouldy Whoppers to Old Age Cows - Fernando Machado, NotCo CMO

Today I'm joined by one of the most influential and successful CMOs on the planet, Fernando Machado, of legendary Burger King fame. He went on to work at Activision and now is CMO at NotCo.Fernando is...

10 Mai 202346min

Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe

Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe

Richard Warren has spent his career working in and growing agencies, but most recently has worked in house at one of the UK's largest banking group, Lloyds. In 2000 Richard founded DLKW as Director of...

3 Mai 202353min

From start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin

From start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin

Rebecca Dibb-Simkin is the Chief Product and Marketing Officer at Octopus Energy Group. Previously at British Gas, Rebecca has helped scale Octopus into an impressive challenger brand with over 50k cu...

26 Apr 202349min

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