Zero Click Marketing

Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro and Co-Author of the book, "Zero Click Marketing," the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.

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Episoder(43)

Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)

You know the zero click problem is real. But how do you get your CEO or CMO on board — and how do you prove it's working once they are? In this episode, I chat with Rand Fishkin to talk measurement fr...

12 Mar 35min

What Zero Click Marketing Actually Is

I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week.What you’ll learn:What Zero Click Marketing is (and w...

10 Mar 14min

The Clicks Lie

If clicks are your primary success metric, you're probably undercounting what's working — and over-rewarding what isn't. In the debut episode of Zero Click Marketing, I (Amanda Natividad) make the cas...

10 Mar 13min