How Creating Content Led This Company To Acquisition

How Creating Content Led This Company To Acquisition

Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. It’s a story about leadership, trust, and the power of showing up with answers.Jim shares how his team created momentum with no sales budget, how they made content everyone believed in, and why private equity firms fixated on their strategy when it came time to sell.

Highlights include:
  • How AES generated 25,000 leads per year in a narrow B2B niche
  • What it really takes to align teams around a trust-first mindset
  • Why coaching helped drive lasting transformation
  • The content philosophy that made their business acquisition-ready
If you’re leading a company and wondering what trust-based growth actually looks like in practice, this conversation delivers. Subscribe, leave a review, and follow for more conversations about content, culture, and building businesses that buyers believe in. #EndlessCustomers #ContentMarketing #SalesEnablement #TrustContent #MarketingLeadership Click here to read the full article! Jim Schultz

Avsnitt(146)

Why Video Might Be the Most Powerful Trust Tool in a High-Stakes Industry

Why Video Might Be the Most Powerful Trust Tool in a High-Stakes Industry

Ep.146 - In the world dominated by numbers and spreadsheets, TMA Accounting decided that a YouTube channel was an essential part of what they do. In this episode of Endless Customers, Alex Winter sits...

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How Equity Roofing's Pricing Page Drove a 58% Jump in Form Submissions

How Equity Roofing's Pricing Page Drove a 58% Jump in Form Submissions

Ep.145 - Most contractors won't put prices on their website. Equity Roofing did, and six months later their submissions are up 58%. In this episode of Endless Customers, Alex Winter sits down with Cai...

22 Apr 24min

Are You Actually Ready to Run Paid Ads? Here's How to Know

Are You Actually Ready to Run Paid Ads? Here's How to Know

Ep.144 - Most businesses don't fail at paid advertising because they picked the wrong platform. They fail because they weren't ready when they launched. In this episode of Endless Customers, Alex Wint...

15 Apr 31min

The Pricing Estimator That 2x’d Hoel Roofing’s Sales Opportunities

The Pricing Estimator That 2x’d Hoel Roofing’s Sales Opportunities

Ep.143 - Most companies avoid pricing because they think it will scare buyers away. The truth is, avoiding the conversation usually creates more doubt, more friction, and more lost opportunities. In t...

8 Apr 37min

What a $20,000 Quote Taught One Contractor About Pricing Transparency

What a $20,000 Quote Taught One Contractor About Pricing Transparency

Ep.142 - Most painting companies avoid talking openly about pricing. David Cook decided to do the opposite. In this episode of Endless Customers, Alex Winter sits down with David Cook, owner of D’Fran...

1 Apr 40min

The CRM Shift That Helped Kaplan Increase Sales Activity 120%

The CRM Shift That Helped Kaplan Increase Sales Activity 120%

Ep.141 - Most companies don't struggle because their teams aren't working hard. They struggle because sales, marketing, and customer service are all working from different places. In this episode of E...

25 Mars 36min

How One Company Generated $409K in Sales With Honest Content & Video

How One Company Generated $409K in Sales With Honest Content & Video

Ep.140 - Most remodeling companies say the same things. HomePride Bath decided to do something different. In this episode of Endless Customers, Alex Winter sits down with Coley McAvoy, Content Manager...

18 Mars 43min

How ZINTEX Cut Their Agency and Did More With Less

How ZINTEX Cut Their Agency and Did More With Less

Ep.139 - Most remodeling websites look good. Too many still act like brochures. In this episode of Endless Customers, Alex Winter sits down with Shane Rogers, Content Manager at ZINTEX Remodeling Grou...

11 Mars 37min

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