Turning Trauma Into A Brand Identity - Trauma Chic | Burnout Truth #5
FRAZZLED12 Aug 2025

Turning Trauma Into A Brand Identity - Trauma Chic | Burnout Truth #5

Yes, it's time for another episode of Burnoutology the Podcast, and today is all about Burnout Truth #5, Trauma Chic.

You'll have seen it on your instagram feed, and maybe even been sucked in to buying an online course as result of it.

What it really means: Turning your trauma into a branded identity—and calling it empowerment.

How to spot it: “From breakdown to boss.” Monetising pain. Constant oversharing with no recovery.

Why it matters: It glamorises collapse and teaches others to do the same.

Join me again next week for Burnout Truth #6, High Functioning Hell. I mean if this doesn't sound like the cheeriest podcast episode in the world and definitely not one you want to miss right!?

Kelly

Get your Burnout Aware Starter Kit at kellyswingler.com

In this episode I mention:

The Psychopath Life Coach on Netflix https://www.netflix.com/gb/title/81718438

And Careless People by Sarah Wynn-Williams (because she mentions how Facebook play into this) https://www.amazon.co.uk/Careless-People-explosive-memoir-doesnt/dp/1035065924/ref=pd_lpo_d_sccl_1/259-8916609-0127442?pd_rd_w=yAwbC&content-id=amzn1.sym.bb13d3fc-af40-4fff-a822-e0e4c415da96&pf_rd_p=bb13d3fc-af40-4fff-a822-e0e4c415da96&pf_rd_r=8F4Q5VCG9MZXXP85DZ7D&pd_rd_wg=1mUuv&pd_rd_r=7272fb2a-a110-42b9-a00c-b61c0f531d1e&pd_rd_i=1035065924&psc=1

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