CMO School3 Sep 2025

How to Use ManyChat in Your Marketing in 2025

Many marketers are still sending traffic to landing pages and wondering why conversions are low - when tools like ManyChat are delivering opt-in rates as high as 90%.

In this episode, I’m joined by Madi Beumee, a social media strategist and growth expert who helps online business owners grow with confidence using viral content, community engagement, and automation that actually converts.

We’re breaking down how and where to use ManyChat in your 2025 strategy - whether for your own business or your clients’ - and why ignoring this tool might be costing you more than you think.

We cover:

Where ManyChat fits in a smart marketing strategy this year
Why it's often outperforming landing pages and email
How to use it without sounding spammy or robotic
The biggest mistakes marketers make - and how to avoid them
Tips for making ManyChat work in 2025

If you’re looking to generate more leads, increase conversions, and create a better experience for your audience - this one’s for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn More → Fractional CMO School

TIMESTAMPS:

00:00 How to Use ManyChat in 2025

00:55 Meet Maddie & Her Unconventional Marketing Career

04:06 Why Being a “Try Hard” Is Actually a Superpower

05:42 What Is ManyChat & How Does It Work?

06:41 Why ManyChat Converts So Well

08:00 Is ManyChat Spammy?

08:49 How to Make Automations Feel Human

12:53 When Should You Use ManyChat for a Client?

14:34 The Best ManyChat Use Cases

16:49 The ManyChat Metrics You Should Be Tracking

19:17 Why You Can’t “Set It and Forget It”

20:23 Creative Ways to Use ManyChat

22:03 Start Simple—Then Build Smarter Automations

23:21 The ManyChat Tagging Strategy You Should Start Now

25:03 Is “ManyChat Burnout” Becoming a Problem?

27:49 Creative ManyChat Ideas You Probably Haven’t Tried

30:02 Treat ManyChat Like Any Other Marketing Channel

30:54 When to DIY vs. Hire a ManyChat Expert

31:13 The Biggest ManyChat Mistakes

34:15 The Low-Hanging Fruit That Can Double Your Results

36:06 Test Your Lead Magnet Before Building the Funnel

38:24 How Often Should You Optimize Your Automations?

40:38 Why DIY ManyChat Doesn’t Have to Be Perfect

42:10 Where to Connect With Maddie

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