CMO School14 Okt 2025

How I Got Started As A Fractional CMO (and Why I Built Fractional CMO School)

I get asked all the time how I got started as a Fractional CMO — what background you need, what steps to take, and what I’ve learned along the way.

So today, I’m breaking it all down for you. In this episode I’ll be sharing:

My career background and how it set me up to become a Fractional CMO
The misconception I had around my own experience and readiness for this role
The early months of trial and error — what I tried, what worked, and what didn’t
The biggest lessons I learned in that first year
And ultimately, what led me to create Fractional CMO School and help other marketers build their own thriving businesses as Fractional CMOs

If you’ve been curious about becoming a Fractional CMO, or you’re already in the role and figuring it out as you go, this episode gives you a real behind-the-scenes look at how to get started.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → Fractional CMO School

TIMESTAMPS:

00:00 How I Got Started as a Fractional CMO

01:20 The Career Experience That Prepared Me for This Role

03:15 Why Corporate Burnout Changed Everything

05:10 Becoming a Mom Changed What I Wanted From Work

06:40 Starting My Own Business on Maternity Leave

08:05 I Had No Idea What My “Superpower” Was

09:15 The Work I Realized I Was Actually Best At

10:15 Discovering the Fractional CMO Role

11:10 How I Learned What Fractional CMOs Actually Do

12:45 The Investment That Gave Me Confidence

14:10 Charging $10K–$15K/Month Felt Possible

15:05 What My Fractional CMO Training Didn't Teach Me

16:00 My First Year Was a LOT of Trial and Error

17:05 Why I Eventually Built Fractional CMO School

18:20 Helping Other CMOs Avoid the Mistakes I Made

19:00 Build a Fractional CMO Business Without the Burnout

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