#4 Unlocking Storytelling for News: How Publishers Can Escape CMS Limitations, Adapt to Modern Needs, and Bring Stories to Life. Tine Karlsen at Vev

#4 Unlocking Storytelling for News: How Publishers Can Escape CMS Limitations, Adapt to Modern Needs, and Bring Stories to Life. Tine Karlsen at Vev

How can news publishers design better stories, faster — without being held back by rigid CMS systems?

In this episode, we talk with Tine Karlsen, CEO and co-founder of Vev, about how storytelling, design, and creative freedom are being reshaped in the digital newsroom. From breaking out of static templates to embracing new formats like scrollytelling, Tine shares how publishers can rethink workflows and build for a mobile-first, attention-scarce world.

Whether it’s investigative journalism or branded content, design isn’t just about how things look — it’s about how stories connect, build trust, and perform.

In this conversation, we explore:

  • Why traditional CMS systems are limiting creative storytelling

  • The power of design in building trust and engagement

  • What publishers can learn from print — and apply to digital

  • How modern teams are blending speed with storytelling quality

  • The rise of scrollytelling and interactive news formats

    • The role of AI in designing smarter, faster, and at scale
    • Why storytelling still needs that human creative touch

  • Hosted by Nils Ove Håland Riise, this episode dives into the intersection of content, technology, and storytelling — and how publishers can equip their teams to do more with less, without compromising on quality or creativity.

    Key Takeaways:

    • Rigid CMS templates limit innovation and storytelling formats

    • No-code tools empower faster experimentation and better design

    • Great storytelling happens when tech, design, and editorial collaborate

    • Publishers must adapt stories to the platform — not one-size-fits-all

    • Human creativity remains essential, even in an AI-powered future


    Check out Vev at:

    Website: https://www.vev.design/

    How to connect with Tine:

    Linkedin: https://www.linkedin.com/in/tine-karlsen-a33a8765/

    Chapters:

    00:00 The Importance of Design in Storytelling

    03:05 The Role of AI in Content Creation

    06:01 Understanding VEV and Its Impact on Media

    09:01 Balancing Speed and Quality in Publishing

    12:04 Adapting to Changing Reading Habits

    15:08 Innovative Storytelling Techniques: Scrollytelling

    17:55 The Intersection of Design and Social Media

    21:59 Multimedia Approaches in Journalism

    24:36 Challenges with Content Management Systems

    27:36 The Role of No-Code Platforms in Publishing

    32:09 The Evolution of Advertising and Content Marketing

    36:45 AI's Impact on Design and Content Creation

    38:28 The Role of Human Creativity in AI-Driven Projects

    39:22 AI as a Productivity Tool in Content Creation

    41:14 AI Features and Their Impact on Web Development

    43:08 The Importance of Human Touch in Design

    46:03 Future of Storytelling in News Publishing

    48:27 Best Practices for Publishers Using No-Code Solutions

    51:39 Collaborative Workflows in Content Creation

    52:15 Vision for the Future of Web Creation

    🔥 Don’t forget to like, comment, subscribe, and follow for more episodes on the future of news, storytelling, and media tech.

    🔍 Keywords:

    storytelling in journalism, CMS limitations, digital publishing, no-code design, visual storytelling, Vev, scrollytelling, newsroom innovation, branded content, AI in publishing, user experience, mobile-first storytelling, design and engagement, content strategy, modern publishing workflows, future of news, Tine Karlsen, media design, content creation tools

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