Ep. 43 Raising the Stakes: how to elevate a brand into a feeling

Ep. 43 Raising the Stakes: how to elevate a brand into a feeling

Brand decisions affect how people feel, long before they open an app or tap a card.

Our Head of Global Brand, Gareth Morgan, explains what it takes to build a brand that feels confident and distinctive.

He breaks down the thinking behind Revolut’s shift towards a more premium identity, how creative choices influence a brand’s trust and perception, and how to lead with bold decisions without losing focus.

In this episode, Alex and Gareth discuss:

  • What “brand” means in practice, and how it shows up beyond visuals

  • Revolut’s 2023 rebrand and the shift toward a more premium evolution

  • How the emotional experience of a brand shapes trust and loyalty

  • Standing out in a crowded market while maintaining your identity

  • Why Revolut is selective about brand collaborations

  • Leading a team to think outside the box

  • What goes into delivering bold, unexpected design work

  • Gareth’s view on whether AI limits creativity

  • Getting an idea over the finish line and how to not take feedback personally

  • What’s next for Revolut as a global brand

Follow Revolut Insider on Instagram: ⁠revolut.la/RevolutInsider⁠

View open career opportunities on Revolut's Brand team: revolut.la/4qezv9d

Avsnitt(44)

Ep. 36 Creating Wow Moments: how to scale and provide excellent customer service

Ep. 36 Creating Wow Moments: how to scale and provide excellent customer service

What does it take to lead support for a company that serves millions of customers every day?Kheng Zhun Yeoh, General Manager for Customer Operations & Support, oversees the teams who make that possibl...

4 Juni 202518min

Ep. 35 Finding Future Leaders: how Revolut’s talent programmes develop potential

Ep. 35 Finding Future Leaders: how Revolut’s talent programmes develop potential

Landing your first job in tech is competitive. Fortunately, there’s a lot you can do to stand out.Karolina Kubala, Employer Branding Manager, shares practical advice learned from years of developing R...

15 Maj 202523min

Ep. 34 Shifting Gears: a career transformation from support to engineering

Ep. 34 Shifting Gears: a career transformation from support to engineering

What’s the secret to a successful career pivot?Dmytro Vozniuk started his journey at Revolut as a Customer Support Specialist. He made a complete career transition into engineering thanks to Revolut’s...

3 Apr 202522min

Ep. 33 Finding Your Fit: how employer branding helps you choose the right place to work

Ep. 33 Finding Your Fit: how employer branding helps you choose the right place to work

What makes a company stand out to top talent?Employer branding isn’t just about flashy career pages. It’s about telling the real story of what it’s like to work somewhere.Svetlana Kochkina, Head of Em...

20 Mars 202516min

Ep. 32 Catalyst for Change: how customer feedback drives business development

Ep. 32 Catalyst for Change: how customer feedback drives business development

How does customer feedback serve as a catalyst for new business initiatives?Melina Dimoula gives an in-depth look at her role as a Business Development Manager by sharing examples of features she’s br...

6 Mars 202522min

Ep. 31 Leading in Tech: growth, engineering, and building at scale

Ep. 31 Leading in Tech: growth, engineering, and building at scale

A Krakow native, Arek Biela, shares his experience building a career in a leading fintech as a Lead Software Engineer in one of Europe’s tech hubs.He’s not only participated in Revolut’s 10X growth by...

20 Feb 202518min

Ep. 30 Purpose-Driven Design: how products like Donations and RevPoints create customer impact

Ep. 30 Purpose-Driven Design: how products like Donations and RevPoints create customer impact

As a product leader, Francesco Bovo gives an overview of his approach to simplifying the complex when it comes to product design, and how building products starts with creating a seamless customer exp...

5 Feb 202515min

Ep. 29 Raising the Bar: matching talent to values and culture at Revolut

Ep. 29 Raising the Bar: matching talent to values and culture at Revolut

Rachel Nelson, Recruitment Manager, shares how the Bar Raiser interview sets the standard for finding talent that aligns with Revolut’s company culture. From her role in global recruitment, she talks ...

23 Jan 202523min

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