Ep. 43 Raising the Stakes: how to elevate a brand into a feeling

Ep. 43 Raising the Stakes: how to elevate a brand into a feeling

Brand decisions affect how people feel, long before they open an app or tap a card.

Our Head of Global Brand, Gareth Morgan, explains what it takes to build a brand that feels confident and distinctive.

He breaks down the thinking behind Revolut’s shift towards a more premium identity, how creative choices influence a brand’s trust and perception, and how to lead with bold decisions without losing focus.

In this episode, Alex and Gareth discuss:

  • What “brand” means in practice, and how it shows up beyond visuals

  • Revolut’s 2023 rebrand and the shift toward a more premium evolution

  • How the emotional experience of a brand shapes trust and loyalty

  • Standing out in a crowded market while maintaining your identity

  • Why Revolut is selective about brand collaborations

  • Leading a team to think outside the box

  • What goes into delivering bold, unexpected design work

  • Gareth’s view on whether AI limits creativity

  • Getting an idea over the finish line and how to not take feedback personally

  • What’s next for Revolut as a global brand

Follow Revolut Insider on Instagram: ⁠revolut.la/RevolutInsider⁠

View open career opportunities on Revolut's Brand team: revolut.la/4qezv9d

Avsnitt(44)

Ep. 12 Inside Revolut: the strategy shaping the future of finance

Ep. 12 Inside Revolut: the strategy shaping the future of finance

Why do over 40 million people have an account with Revolut? Mark Swan, Strategy & Operations Manager, explains how Revolut is changing the way the world does money, and why so many customers are choos...

4 Apr 202422min

Ep. 11 Twinning Ambition: pushing past limits and making career changes

Ep. 11 Twinning Ambition: pushing past limits and making career changes

What’s the trade-off behind taking risks and reaping rewards? Twin sisters Hala and Rola Shalaby, who happen to both be Business Risk Managers, tell their ambitious story of taking risks to grow perso...

21 Mars 202425min

Ep. 10 Leading the Way: fighting FinCrime and empowering women

Ep. 10 Leading the Way: fighting FinCrime and empowering women

Klaudia Dziergwa, Financial Crime Operations Manager, joins host Alex Carril to provide insights about managing a financial crime prevention team. As Chair of Revolut’s RevWomen guild, Klaudia also gi...

7 Mars 202419min

Ep. 9 Diversity in Action: how an inclusive workplace promotes success

Ep. 9 Diversity in Action: how an inclusive workplace promotes success

How does embracing diversity and inclusion transform a workplace? Diversity and Inclusion Specialist, Michelle Muyunda, joins host Alex Carril to elaborate on why it’s crucial for companies to foster ...

22 Feb 202427min

Ep. 8 Executive Hiring: building and joining a diverse Dream Team

Ep. 8 Executive Hiring: building and joining a diverse Dream Team

What does diversity in the workplace mean? To Head of Executive Recruitment, Queenie Li, it means finding a diverse, international team where she can finally be herself and feel supported among collea...

8 Feb 202426min

Ep. 7 Ready, Set, Launch: a blueprint for expanding into new markets

Ep. 7 Ready, Set, Launch: a blueprint for expanding into new markets

How has Revolut expanded since launching in 2015?  Join Ankit Khemka, Head of Growth Expansion, as he talks with host Alex Carril about what goes into expanding into new markets. From living in many c...

25 Jan 202419min

Ep. 6 Breaking Down Biases: parenthood and career ambitions in the workplace

Ep. 6 Breaking Down Biases: parenthood and career ambitions in the workplace

What can companies and colleagues do to support parents in the workplace? Margaux Steisel, Lead Employment Counsel, recounts her experience at Revolut going on parental leave and returning to work aft...

11 Jan 202424min

Ep. 5 Building Dream Teams: recruitment secrets for career advancement

Ep. 5 Building Dream Teams: recruitment secrets for career advancement

Curious about recruitment at Revolut and leadership tips to motivate a growing team? Yasin Bostanci, an Operating Partner in the CEO’s office and Head of Recruitment at Revolut, sits down with host Al...

28 Dec 202324min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-svart-marknad
uppgang-och-fall
avanzapodden
rss-dagen-med-di
borsmorgon
rss-inga-dumma-fragor-om-pengar
tabberaset
rss-den-nya-ekonomin
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
kvalitetsaktiepodden
bathina-en-podcast
24fragor
kapitalet-en-podd-om-ekonomi
svd-tech-brief
bilar-med-sladd