Ep. 43 Raising the Stakes: how to elevate a brand into a feeling

Ep. 43 Raising the Stakes: how to elevate a brand into a feeling

Brand decisions affect how people feel, long before they open an app or tap a card.

Our Head of Global Brand, Gareth Morgan, explains what it takes to build a brand that feels confident and distinctive.

He breaks down the thinking behind Revolut’s shift towards a more premium identity, how creative choices influence a brand’s trust and perception, and how to lead with bold decisions without losing focus.

In this episode, Alex and Gareth discuss:

  • What “brand” means in practice, and how it shows up beyond visuals

  • Revolut’s 2023 rebrand and the shift toward a more premium evolution

  • How the emotional experience of a brand shapes trust and loyalty

  • Standing out in a crowded market while maintaining your identity

  • Why Revolut is selective about brand collaborations

  • Leading a team to think outside the box

  • What goes into delivering bold, unexpected design work

  • Gareth’s view on whether AI limits creativity

  • Getting an idea over the finish line and how to not take feedback personally

  • What’s next for Revolut as a global brand

Follow Revolut Insider on Instagram: ⁠revolut.la/RevolutInsider⁠

View open career opportunities on Revolut's Brand team: revolut.la/4qezv9d

Avsnitt(44)

Ep. 20 Delivering Good Outcomes: how regulatory compliance promotes trust and growth

Ep. 20 Delivering Good Outcomes: how regulatory compliance promotes trust and growth

On the final episode of our first season, host Alex Carril talks with Daniel Watkins, Head of Regulatory Compliance, about the importance of this department. Dan talks about his current job and how he...

25 Juli 202424min

Ep. 19 The Art of Problem-Solving: strategies behind the growth of Revolut Business

Ep. 19 The Art of Problem-Solving: strategies behind the growth of Revolut Business

How do you look at what you have today to get to something better? Manuel Soto, Head of Operations for Revolut Business, chats with host Alex Carril about how creative problem-solving is at the core o...

11 Juli 202428min

Ep. 18 Starting Anew: from being displaced to opening doors for others

Ep. 18 Starting Anew: from being displaced to opening doors for others

How do you start anew when you weren’t expecting change in the first place?    Kateryna Bannikova, Lead Recruitment Manager, shares her story of being displaced by the ongoing war in Ukraine.  While s...

27 Juni 202428min

Ep. 17 Working with Pride: inspiring change in and out of the workplace

Ep. 17 Working with Pride: inspiring change in and out of the workplace

How can companies support LGBTQIA+ employees? As a committee member of Revolut’s Pride guild, João Duarte shares how Revolut is creating a safe space and what companies can do to better support their ...

13 Juni 202425min

Ep. 16 From Vision to Reality: how to craft a stellar career

Ep. 16 From Vision to Reality: how to craft a stellar career

What goes into building the career you’ve always dreamed about? As the Head of Sales for Spain and Portugal, Elisabet Girvent Valls knows what goes into crafting the career you want for yourself. Elis...

30 Maj 202428min

Ep. 15 Retiring in Style: a big farewell to the first Revoluter to retire

Ep. 15 Retiring in Style: a big farewell to the first Revoluter to retire

From getting to know Revolut early on as a payments business partner, Hugh Kingdon, now former Vice President of Payment Operations, saw the company grow from 13 employees to 10,000 with over 40 milli...

16 Maj 202428min

Ep. 14 Reaching New Heights: recruitment tips for sales and services roles

Ep. 14 Reaching New Heights: recruitment tips for sales and services roles

How do you make an impression during an interview for customer facing roles? Senior Recruitment Manager Stephanie Ewin shares her tips for achievement-driven individuals who want to join Revolut in a ...

2 Maj 202417min

Ep. 13 Think Deeper Mindset: the engineering culture of ambition and determination

Ep. 13 Think Deeper Mindset: the engineering culture of ambition and determination

What goes into leading an engineering department at a global fintech? Wojtek Ptak, Head of Engineering for Revolut Business, sits down with host Alex Carril to outline how finding the right people — w...

18 Apr 202429min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-svart-marknad
uppgang-och-fall
avanzapodden
rss-dagen-med-di
borsmorgon
rss-inga-dumma-fragor-om-pengar
tabberaset
rss-den-nya-ekonomin
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
kvalitetsaktiepodden
bathina-en-podcast
24fragor
kapitalet-en-podd-om-ekonomi
svd-tech-brief
bilar-med-sladd