Unique UA strategies & impact of hooks in mobile game advertising!
Pixel Papas20 Jan 2025

Unique UA strategies & impact of hooks in mobile game advertising!

In this episode of the Pixel Papas, we discuss our current gaming experiences, delve into the latest trends in mobile game marketing, and explore the impact of memes and hooks in advertising. We emphasize the importance of creativity in marketing strategies, comparing AI-generated content with human creativity, and highlight the need for diverse creative approaches. The conversation also touches on the collaboration between creative and UA marketing teams, and the challenges they face in the ever-evolving landscape of mobile game marketing.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(13)

Freelancers vs Agencies: What Works Best for Your Mobile Game? #podcast

Freelancers vs Agencies: What Works Best for Your Mobile Game? #podcast

In this conversation, Martin Luther and Milan Strba explore the critical decision-making process in marketing for game development, focusing on whether to hire freelancers or agencies versus building ...

12 Maj 202535min

How to keep your audience engaged? w/ Michal Prokop Grňo, CMO, Pixel Federation

How to keep your audience engaged? w/ Michal Prokop Grňo, CMO, Pixel Federation

In this conversation, Michal Prokop-Grňo, CMO of Pixel Federation, shares insights into his journey in the mobile gaming industry, the evolution of mobile marketing strategies, and the importance of b...

21 Apr 202529min

AI vs. Artists: Theft or Evolution? w/ Boris Redli, Creative Art Lead, SuperScale

AI vs. Artists: Theft or Evolution? w/ Boris Redli, Creative Art Lead, SuperScale

In this episode of Pixel Papas, hosts Martin Luther and Milan Strba engage in a thought-provoking discussion with art director Boris Redli about the intersection of AI and artistry. They explore the i...

31 Mars 202529min

The Publisher’s Checklist: Is Your Mobile Game Ready? w/ Aysen Kıratlı, Kwalee

The Publisher’s Checklist: Is Your Mobile Game Ready? w/ Aysen Kıratlı, Kwalee

In this engaging conversation, Milan Strba and Martin Luther speak with Aysen Kıratlı, the Senior Manager of Growth at Kwalee. Aysen shares her journey from media planning to the gaming industry, disc...

24 Mars 202538min

Mobile Games Fake Ads Deep Dive… WHY?

Mobile Games Fake Ads Deep Dive… WHY?

In this conversation, Martin Luther and Milan Strba delve into the controversial topic of fake ads in mobile marketing. They explore the reasons behind the prevalence of fake ads, the balance between ...

17 Mars 202529min

Behind the Scenes of Hero Wars Ads w/ Rau Dosymbetov, Creative Marketing Lead

Behind the Scenes of Hero Wars Ads w/ Rau Dosymbetov, Creative Marketing Lead

In this episode of Pixel Papas, Milan Strba and Martin Luther interview Rau Dosymbetov, the creative marketing lead for Nexters, discussing the intricacies of mobile game marketing, focusing on Hero W...

10 Mars 202531min

Empires & Puzzles Match-3 Growth Insights: Unlocking UA Success w/ Maria Vilko from Small Giant Games

Empires & Puzzles Match-3 Growth Insights: Unlocking UA Success w/ Maria Vilko from Small Giant Games

In this episode of Pixel Papas, hosts Martin Luther and Milan Strba welcome creative producer Maria Vilko from Small Giant Games, a leading woman in the mobile gaming industry. The conversation explor...

3 Mars 202525min

Mastering Brand Marketing in Mobile Games: Expectation vs. Reality! w/ Martin Woska from Triad Advertising

Mastering Brand Marketing in Mobile Games: Expectation vs. Reality! w/ Martin Woska from Triad Advertising

In this episode, Martin Luther and Milan Strba discuss with branding expert Martin Woska the critical role of branding in marketing and mobile gaming, emphasizing that every game is inherently a brand...

24 Feb 202535min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
svd-tech-brief
rss-borsens-finest
dynastin
uppgang-och-fall
avanzapodden
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
lastbilspodden
fill-or-kill
rss-dagen-med-di
rss-dominoeffekten
borsmorgon
rikatillsammans-om-privatekonomi-rikedom-i-livet
tabberaset
kapitalet-en-podd-om-ekonomi
market-makers
montrosepodden