Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they plan to scale generative AI use.

Plus, why agencies are rushing to get their clients on ChatGPT, including the benefits they predict will come from being a first mover. And Raymour & Flanigan's new media agency.

Dig deeper on the topics mentioned in this week's episode:

~Subscribe to Ad Age's Emerging Tech newsletter

~See AI generated work from Coca-Cola, Google, Progressive, Svedka, McDonald's and Kalshi

~Register for Ad Age's AI-focused Editor's Roundtable

~Listen to Ad Age's Marketer's Brief podcast

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Fresh Digital Group's Doug Robinson

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Quartz's Jay Lauf

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Dave Morgan

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Wendy Clark and Ari Weiss

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Adam Moss

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Michael Rothman

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22 Nov 201743min

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