The Cultural Power of Customer Loyalty: Giant Eagle's Heather Feather
"I always say that the perks program is cultural in our markets," says Heather Feather, Senior Director for Digital, E-commerce, and Retail Media at Giant Eagle.That deep loyalty engagement across 4 m...
31 Mars 29min
Retail Media is Not a Banana: ADUSA’s Bobby Watts
"Bananas are the number one selling item in grocery," says Bobby Watts, SVP of Ad Retail Media, Digital Merch, and Marketing at Ahold Delhaize USA."But selling media and working with advertisers and w...
17 Feb 32min
It's Not About Impressions: Uber Advertising's Jess Shuraleff on the Journey to Engagement
“That connection with consumers we're seeing across the industry - it's no longer about impressions, it's really about engagement.”Sometimes the customer journey is literally a trip in a car on the wa...
6 Jan 31min
Brick and Mortar's Digital Superpower
“Counterintuitively,” says Swiftly co-founder and Chief Technology Officer Sean Turner, “brick and mortar stores have a superpower when it comes to driving digital engagement.”https://theloomaproject....
18 Nov 202530min
Screens Where They're Supposed to Be: An Intentional Approach to In-Store Media
"There's been a lot of pushes to take a screen and slap it everywhere, and I think there's a lot of risk in doing that," says Looma VP of Product Denny Cmiel. "You end up with kind of an experience th...
7 Okt 202529min
ROAS Reality Check: Albertsons' Liz Roche Says "Overhyped" Metric Ignores Much That Matters
"I think that ROAS is overhyped," says Liz Roche, VP of Media and Measurement at Albertsons Media Collective. "It's something that we live and die by, but it doesn't show the full picture at all."Liz ...
26 Aug 202527min
A Careful Dance: How the Ad Council Adds Social Impact to the Shopping Experience
The Ad Council's Director of Media Engagement Maya Warburg joins host James Kotecki to explore how and why its iconic social impact campaigns are showing up for shoppers. Retail media networks provide...
3 Juni 202527min
