How to Price Yourself as a Fractional: CMO Real Rates + The Biggest Mistakes I See

If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you.

So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out.

In this episode, I break down:

The core mindset shift around pricing that changes how clients perceive your value
The real pricing ranges Fractional CMOs are charging — and when each range actually makes sense
The two most common pricing models and which one I recommend
The six biggest pricing mistakes that keep smart, experienced marketers undercharging — and how to fix them

This conversation is about pricing at different levels of leadership in a way that reflects responsibility, decision-making, and ownership — and supports building a lucrative, sustainable Fractional CMO business where you’re paid appropriately for the role you’re doing.

If you’ve been questioning your rates, feeling stretched thin, or sensing there’s a gap between the work you’re doing and what you’re being paid, this episode will give you the clarity you’ve been looking for.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 The Biggest Pricing Mistake Fractional CMOs Make

01:05 Stop Charging for Hours

02:10 Why Retainers Win

03:05 What Different Pricing Ranges Actually Mean

04:25 Advisory Pricing ($2K–$5K)

05:45 Mid-Range Pricing (And Where Burnout Starts)

07:00 Premium Fractional CMO Pricing

08:40 Pricing Mistake #1: Charging Hourly

09:35 Pricing Mistake #2: Selling Deliverables Instead of Leadership

10:45 Pricing Mistake #3: Undefined Scope

11:50 Pricing Mistake #4: Using Your Old Salary as a Benchmark

12:45 Pricing Mistake #5: Filling Execution Gaps

13:45 Pricing Mistake #6: Undercharging Yourself

14:45 Price for Leadership, Not Tasks

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