Why Your Amazon Ads Aren't Working (And What the Best Brands Do Differently)

Why Your Amazon Ads Aren't Working (And What the Best Brands Do Differently)

What if you could see what your customers are searching before they even hit 'buy'?

In today's hyper-competitive marketplace, that's exactly what the best brands are doing, and it's giving them a serious edge.

In this episode, Chris Barnes, General Manager of Retail & Alternative Channels at Jungle Scout, joins hosts Reid Jackson and Liz Sertl to break down how brands are using real-time search, product, and shopper data to respond faster to market signals on Amazon and beyond.

Chris shares how companies are identifying market opportunities, protecting category share, and improving performance across pricing, inventory, and advertising, all by knowing what to look for in the data.

In this episode, you'll learn:

  • How to use search and shopper behavior to guide product strategy

  • Why category management looks different in the age of marketplaces

  • The data brands overlook and how it impacts sales performance

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(02:07) Chris Barnes on his career journey

(04:38) Transforming strategy with data and intelligence

(05:55) Category management in-store vs. online

(09:23) AI's impact on search and consumer behavior

(13:04) Dude Wipes' growth and success

(15:35) Leveraging data to understand consumer needs

(19:17) Power of data analytics in product development

(20:48) Top strategies for maximizing growth

(27:37) The future of agencies and AI in business

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Chris Barnes on LinkedIn
Check out Jungle Scout

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(100)

From 10 Digits to 12: Inside the FDA's New NDC Format

From 10 Digits to 12: Inside the FDA's New NDC Format

The National Drug Code (NDC) is a critical identifier used throughout the healthcare supply chain, supporting product identification across manufacturers, distributors, pharmacies, providers, payers, ...

12 Aug 28min

Building Food Traceability for FSMA 204 Compliance

Building Food Traceability for FSMA 204 Compliance

Behind every piece of fresh produce is a complex supply chain working to ensure food reaches store shelves safely, and new traceability requirements are changing how that work gets done. In this episo...

29 Juli 26min

Supply Chain 2050: AI, Robotics, and Trust in the Physical World

Supply Chain 2050: AI, Robotics, and Trust in the Physical World

Supply chain transformation is no longer just about efficiency. It is about resilience, intelligence, and trust across every layer of the system. In this episode, Reid Jackson and Liz Sertl were at GS...

15 Juli 43min

(Replay) What Retailers Can Learn from Carter's RFID Journey

(Replay) What Retailers Can Learn from Carter's RFID Journey

Carter's has achieved a milestone that many retailers considered out of reach. In only three months, Carter's implemented RFID technology in 700 stores, boosting inventory accuracy at the item level w...

24 Juni 34min

Preventing Loss and Driving Revenue with Operational Analytics

Preventing Loss and Driving Revenue with Operational Analytics

Data might be abundant, but turning it into actionable insights is far more complex than it seems. In this episode, Reid Jackson and Liz Sertl chat with Russ Hawkins, President and CEO of Agilence Inc...

3 Juni 42min

Seasoned from the Start: Spice Sourcing, Tariffs, and Trust-Based Farming at Burlap & Barrel

Seasoned from the Start: Spice Sourcing, Tariffs, and Trust-Based Farming at Burlap & Barrel

Most people don't think twice about the spice jar on their shelf. But behind it is a supply chain that can pass through 20 different hands — and that's exactly where quality, safety, and accountabilit...

13 Maj 39min

Food for Thought: Why Better Data Matters in Food Safety

Food for Thought: Why Better Data Matters in Food Safety

If a product is contaminated, it can now be traced and removed from shelves within days, not weeks—thanks to the advanced technology available today. In this episode, Reid Jackson and Liz Sertl speak...

29 Apr 41min

Small Shift, Big Lift? Why NDC-12 Impacts Your Entire Supply Chain

Small Shift, Big Lift? Why NDC-12 Impacts Your Entire Supply Chain

NDC-12 might seem like a minor data change. But in practice, it affects far more than the code itself.  In this episode, Reid Jackson and Liz Sertl speak with Rose Campasano, Principal Consultant of G...

15 Apr 38min

Populärt inom Business & ekonomi

framgangspodden
badfluence
rss-jossan-nina
varvet
dynastin
rss-borsens-finest
avanzapodden
uppgang-och-fall
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
borsmorgon
rss-dagen-med-di
fill-or-kill
bathina-en-podcast
rss-hos-psykologen
rss-kort-lang-analyspodden-fran-di
lastbilspodden
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
market-makers