Next Level Supply Chain with GS1 US25 Juni 2025

From Red Tape to Resilience: How Regulation Shapes Supply Chains with Maggie Lyons

Confused by the new regulations and a patchwork of state-level policies?

With a new administration setting fresh policy priorities, supply chains are facing shifting rules and growing pressure to adapt.

Maggie Lyons, Vice President of Government and Regulatory Affairs at GS1 US, joins hosts Reid Jackson and Liz Sertl to decode the changes affecting how products are made, moved, and sold, and what businesses can do to stay ahead. From SNAP waivers and red dye bans to extended producer responsibility (EPR) laws and 2D barcodes, this episode breaks down how government decisions are impacting daily operations across food, retail, and consumer packaged goods (CPG).

Maggie's team works with policymakers and industry leaders to align mandates with existing systems, helping avoid duplication and enabling efficient, standards-based implementation.

In this episode, you'll learn:

How state-level regulation is influencing national supply chain strategies
Why new ingredient bans could create a ripple effect across CPG brands
What you can do to stay ahead of policy changes impacting your industry

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(02:07) Why GS1 built a policy team

(04:02) From Capitol Hill to CPG strategy

(06:34) Staying focused amid constant regulatory shifts

(08:48) Government agencies shaping supply chain standards

(10:38) Customs, tariffs, and food assistance priorities

(14:59) How SNAP waivers complicate retail operations

(17:57) What red dye bans mean next

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Maggie Lyons on LinkedIn

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