Next Level Supply Chain with GS1 US17 Dec 2025

How Better Metrics Help Small Businesses Operate Like Pros

Resilience isn't just for small startups—it's vital for businesses of all sizes.

In this episode, Jonathan Biddle, author of Supply Chain for Startups, joins Reid Jackson to discuss how companies can build resilient supply chains using key metrics and smart strategies. Jonathan explains how early decisions about structure, visibility, and supplier engagement can set you up for long-term success.

This conversation offers a clear view of what it takes to build supply chain operations that can adapt as the business grows.

In this episode, you'll learn:

How process mapping uncovers weak points that limit supply chain stability
Why consistent supplier communication strengthens visibility and reduces risk
The early operational signals that indicate it's time to upgrade systems

Things to listen for:
(00:00) Introducing Next Level Supply Chain
(04:07) Building resilience for early-stage supply chains
(06:37) Why supplier insight matters for managing risk
(09:41) Daily and weekly habits that improve operations
(14:36) Signals that current processes are no longer scalable
(20:06) Tools that support growing operations
(25:11) How AI can help small supply chain teams
(30:21) Jonathan's favorite tech

Connect with GS1 US:
Our website - www.gs1us.org
GS1 US on LinkedIn

This episode is brought to you by:

Aarongraphics and Wholechain

If you're interested in becoming or working with a GS1 US solution partner, please connect with us on LinkedIn or on our website.

Connect with the guests:
Jonathan Biddle on LinkedIn
Check out Jonathan's book, Supply Chain for Startups

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