Episode 319 Making eCommerce Honest: Law, Leadership & Building Trust Online with Zac Garthe

Making eCommerce Honest: Law, Leadership & Building Trust Online with Zac Garthe

What if one of the biggest threats to your business… was hiding in plain sight on the internet?In this fascinating and eye-opening episode of Healthy Lifestyle with Lori Anne, Host and America’s #1 Take Action Success Coach & Strategist, Coach Lori Anne (De Iulio Casdia) sits down with Zac Garthe, CEO and Co-Founder of Sigil, a fast-growing SaaS company on a mission to make eCommerce honest again.

Zac helps brands tackle one of the biggest hidden problems in online marketplaces—unauthorized sellers, counterfeit listings, and price erosion across platforms like Amazon, Walmart, and other global marketplaces.Before launching Sigil, Zac founded Copernicus Law, a boutique firm focused on eCommerce law, intellectual property enforcement, and brand protection.

As a former intellectual property litigator who worked alongside major global brands—and even collaborated with Amazon on seller enforcement policies—Zac brings a rare combination of legal expertise, entrepreneurial vision, and technological innovation.Through Sigil and Copernicus Law, Zac has helped protect more than a billion dollars in product sales, empowering hundreds of brands to regain control of their online presence and scale their businesses with clarity and confidence.But this conversation goes beyond business and technology.It’s about integrity, leadership, discipline, and building companies that create real trust in the digital world.

💡 In this dynamic conversation, Coach Lori Anne and Zac explore:

✨ How Zac transitioned from high-pressure intellectual property law into building purpose-driven companies
✨ Why unauthorized sellers and marketplace chaos threaten businesses worldwide
✨ How Sigil is helping brands remove rogue sellers and regain control of their online channels
✨ Why trust and integrity are becoming the ultimate competitive advantage in eCommerce
✨ The intersection of law, AI, automation, and the future of online brand protection
✨ How founders can protect what they’ve built in a fast-moving digital marketplace
✨ Turning setbacks and challenges into innovative strategies
✨ Why discipline and structure actually fuel creativity and business growth
✨ How leaders balance scaling companies while staying aligned with personal values
✨ What the future of safe, transparent online commerce could look like

If you’re a founder, entrepreneur, brand owner, business leader, or someone curious about the future of digital commerce, this conversation will open your eyes to how trust, innovation, and leadership are shaping the next generation of business.

🎧 Press play to discover:
How brands can protect themselves online
Why honesty in commerce matters more than ever
And how purpose-driven leadership can transform industries.Because in today’s digital world…Integrity isn’t just good ethics — it’s smart business.

🔗 Connect with Zac Garthe
🌐 Website:www.sigilprotects.com
📱 Social: www.sigilprotects.com

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