What I Do (and Don’t Do) With Hiring for Clients as a Fractional CMO

When you don’t know what you should own (and what you shouldn’t) during the hiring process, you end up posting job descriptions, screening resumes, running interviews, onboarding new hires…and quickly turning your fractional role into a full-time job.

In this episode of my series “What I Do and Don’t Do as a CMO,” I’m breaking down how I handle hiring for clients.

We cover:

The 5 things I own when it comes to hiring for client teams
The biggest mistake I see marketers make when they try to “be helpful” with hiring
Where the line is between strategic leadership and operational recruiting
And the simple filter I use to protect my time and keep my boundaries

Hiring impacts marketing performance — but running the entire process is not your job.

If you’ve ever found yourself slipping into recruiter or marketing manager mode, this episode will help you reset your boundaries and operate at the CMO level.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 Hiring Is Strategic—Recruiting Is Operational

00:50 Evaluate the Team Before You Hire

02:15 Build the Right Team for the Business

03:40 Define the Role Before You Recruit

05:35 Structure Compensation Strategically

06:55 Guide the Hiring Process—Don't Run It

08:50 The Boundaries Every Fractional CMO Needs

09:55 My Filter for CMO vs. HR Work

10:45 Stay Strategic Without Becoming the Recruiter

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