The Revenue Insiders30 Okt 2025

Donna McCurley on the AI Sales Operating System: Copilot, AI Agents, and Revenue Enablement | The Revenue Insiders

TL;DR: Sales enablement veteran Donna McCurley breaks down her AI Sales Operating System (AISOS), how to build practical AI agents in Microsoft Copilot, and what skills enablement pros need to future-proof their careers. We get real about tool bloat, agent orchestration, and the coming shift to revenue enablement.

What we cover

• Why enablement teams can scale like they doubled headcount using AI

• AISOS in three parts: real-time coaching, dynamic enablement, and pipeline analysis

• Copilot 365 vs Copilot Studio and when to start with single-task agents

• The aha moment: mapping A-rep behaviors to outcomes using call data

• Stitching agents together for research, discovery, and outreach

• The SDR role, AI SDR claims, and a pragmatic 70–30 human to AI split

• Skills to future-proof enablement: data interpretation, pattern recognition, outcome alignment

• Moving from sales enablement to revenue enablement and breaking silos across GTM

Why listen

If you are a sales leader, enablement pro, RevOps leader, or CEO under board pressure to do more with less, this episode gives you a blueprint to operationalize AI without adding tools. Learn how to protect IP inside Microsoft, anchor enablement to growth levers, and turn agent insights into curriculum and coaching.

Keywords: AI sales operating system, Microsoft Copilot, AI agents, sales enablement, revenue enablement, SDR, GTM, RevOps, discovery questions, deal velocity, pipeline analysis, sales manager, CEO

Guest: Donna McCurley — consultant and recognized leader in sales enablement, creator of the AI Sales Operating System (AISOS).

Hosts: Kelly Lewis and Tiffany Jones — The Revenue Insiders Podcast.

Subscribe on Apple and Spotify, follow The Revenue Insiders on LinkedIn, and rate the show to help more GTM pros find us.

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