Tom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency Growth

Tom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency Growth

In this episode of the Advertising Forum’s Open Garden Series, sponsored by AI Digital, Jeremy Bloom, AdTechGod, Tom Burke (AI Digital), and Kevin Zoss (Lazy Boy Agency) break down platform openness, AI-driven workflows, and how agencies can future-proof their marketing stack. They discuss fragmentation in ad tech, the return of agency partnerships, the rise of AI tools in media buying and creative development, and why human taste and strategy remain critical in modern marketing. Takeaways Open equals leverage for agencies. Openness creates more opportunities for brand connections. Fragmentation is reshaping media buying. Being open requires more structure, not less. AI is transforming workflows. Human taste and strategy remain irreplaceable. Future-proofing marketing stacks requires optionality. Chapters 00:00 Introduction to the Open Garden Series 00:40 What “Open” Really Means in Advertising 02:06 The Brand to Human Connection 03:04 Fragmentation and the Evolution of Buying Tools 04:20 Why Openness Requires More Structure 05:27 The Friction in Modern Media Buying 07:38 AI and Intelligence Layers in the Open Ecosystem 09:36 Choosing Neutral and Trusted Partners 11:03 Building an Open but Usable System 12:19 Future Proofing the Marketing Stack 14:10 Final Thoughts on the Open Ecosystem

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From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-stor...

24 Apr 10min

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acqu...

23 Apr 11min

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influen...

16 Apr 12min

CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover

CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover

In Episode 2 of the From Screen to Store series, sponsored by JamLoop, Tim Glover (EVP Media, USA Marketing Partners) breaks down transparency, performance, and the shift from linear vs. digital to a ...

9 Apr 12min

From Screen to Store: How CTV is Driving Real Outcomes with Leif Welch of JamLoop

From Screen to Store: How CTV is Driving Real Outcomes with Leif Welch of JamLoop

In episode 1 of the From Screen to Store series, sponsored by JamLoop, Leif Welch, Founder and CEO of JamLoop, breaks down how connected TV is evolving from a brand awareness channel into a full-funne...

2 Apr 14min

Tim Ringel, Meet The People CEO, on Open Ecosystems, Agency Growth, and Breaking Down Walled Gardens

Tim Ringel, Meet The People CEO, on Open Ecosystems, Agency Growth, and Breaking Down Walled Gardens

In this episode of the Advertising Forum Open Garden Series, Tim Ringel, Founder and CEO of Meet The People, shares how openness shapes the way modern agencies scale and collaborate. He explains why b...

19 Mars 13min

Angel Suarez, Founder and CEO of Pixel & Plume, on How Smaller Agencies Compete with Big Networks

Angel Suarez, Founder and CEO of Pixel & Plume, on How Smaller Agencies Compete with Big Networks

In this episode of the Advertising Forum Open Garden Series, Angel Suarez, Founder and CEO of Pixel & Plume, shares how smaller agencies compete with larger players using flexible tech stacks, strateg...

12 Mars 13min

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