Copywriters Podcast27 Jan 2020

John Caples Copywriting Secrets

John Caples is best known as a pioneer and master practitioner of testing copy, but he was also a brilliant copywriter.
His first year writing copy, he wrote an ad with the headline “They Laughed When I Sat Down At The Piano… But When I Began To Play…” which is famous to this day.
He taught copywriting at Columbia Business School in New York.
Caples is truly an old master, and that’s why we’re including him in our Old Masters Series. His book “Tested Advertising Methods” has so much value for copywriters we could barely cover a few parts of a few chapters. But it’s easily available on Amazon, and I’ve included a link at the bottom of the show notes on copwriterspodcast.com
Here are the key points. Much more detail in the recorded podcast itself.
1. The kind of headlines that attract the most readers
Based on tests, usually headlines with a combination of self-interest and curiosity, work best. Sometimes, adding or implying “quick and easy” will boost response even further.
2. How to put enthusiasm into your copy
Forget about everyone except your prospect… write fast… get worked up… let momentum launch you into a wave of enthusiasm.
3. Simple hacks to get more opt-ins
Lots of proven “little” things will increase your response dramatically. Most people fall short here on some of the basics.
4. Simple hacks to multiply your copy’s selling power
The key word here is “simple.” Fight every urge to be philosophical, elaborate or flowery in your writing.

Tested Advertising Methods

Download.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(482)

Part 2- Old Masters Series, Advertising’s Founder, Albert Lasker

Today we’re continuing with our Old Masters Series focus on the contributions of Albert Lasker. This is Part 2.Lasker is the one person in history who, more than anyone else, created the foundation fo...

13 Juli 33min

Old Masters Series– Advertising’s Founder, Albert Lasker

Albert Lasker didn't just become one of advertising's biggest names—he helped invent the way modern direct response marketing works.In this episode of the Old Masters Series, we explore the principles...

6 Juli 32min

Copywriting Secrets Of Human Nature, With Andrew Gould

Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing com...

29 Juni 37min

Sales- Friendly Content Marketing

Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it.Basically, social media encourages you to crave attention and approval, inste...

22 Juni 35min

A-List Copywriter Bullet Secrets, With Kim Krause Schwalm

Our returning champion today is Kim Krause Schwalm, and she is going to share some amazing and unique information with you.The late Clayton Makepiece, a legend himself in copywriting, said, and I quot...

15 Juni 35min

Why Your Content Isn’t Getting You Buyers

If you’ve always wondered about content marketing, you’re not alone. It’s a confusing term and there’s no standard definition to describe what it means.It really depends on your point of view.Well, we...

8 Juni 37min

The Missing Piece That Supercharges Copy

Social media can be a HUGE waste of time, but sometimes when you’re scrolling you come upon a gem.I did last week, and it led to all kinds of crazy thoughts.I was on Twitter/X, and I discovered this p...

1 Juni 29min

The Best Type Of Ad To Use In 2026

If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you.Things really are changing.Our special guest a few weeks ago, Mike Pavlis...

25 Maj 30min