Copywriters Podcast9 Nov 2020

Productizing Your Knowledge, with Mike Giannulis

Our guest today, Mike Giannulis, is a serial entrepreneur who understands, and has depended upon, the value of copy to really grow the business.
When I met Mike and we started working together, his main focus was copywriting. But he has built several seven- and eight-figure businesses from scratch. And his the business he runs now, he told me, is currently on track to generate eight figures of revenue per year.
It’s called Sanetris, with its products and programs focused on health and wellness. He has about 30 people on staff.
Mike also has a personal story you may have heard about. And one time, he weighed 540 pounds, but he has lost and kept off more than 300 pounds.
Today, we’re going to talk about something Mike has a lot of successful experience with: taking what you know, and turning it into a product that sells.
1. Mike, this is an appealing idea! To start, could you give us your definition of “productizing your knowledge?”
2. What would you say is the kind of knowledge that is good to productize, and which kind isn’t? Both for the point of view of the marketer and that of the consumer?
3. What have you found that’s counterintuitive -- that is, what works, or is a good idea that doesn’t seem like it would work, and what doesn’t work that seems like it should, when it comes to productizing knowledge and selling it?
4. Could you talk about the role that copywriting plays in the productizing-knowledge process?
5. Mike, tell us how you have used this in / to build / your business.

Download.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(482)

Part 2- Old Masters Series, Advertising’s Founder, Albert Lasker

Today we’re continuing with our Old Masters Series focus on the contributions of Albert Lasker. This is Part 2.Lasker is the one person in history who, more than anyone else, created the foundation fo...

13 Juli 33min

Old Masters Series– Advertising’s Founder, Albert Lasker

Albert Lasker didn't just become one of advertising's biggest names—he helped invent the way modern direct response marketing works.In this episode of the Old Masters Series, we explore the principles...

6 Juli 32min

Copywriting Secrets Of Human Nature, With Andrew Gould

Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing com...

29 Juni 37min

Sales- Friendly Content Marketing

Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it.Basically, social media encourages you to crave attention and approval, inste...

22 Juni 35min

A-List Copywriter Bullet Secrets, With Kim Krause Schwalm

Our returning champion today is Kim Krause Schwalm, and she is going to share some amazing and unique information with you.The late Clayton Makepiece, a legend himself in copywriting, said, and I quot...

15 Juni 35min

Why Your Content Isn’t Getting You Buyers

If you’ve always wondered about content marketing, you’re not alone. It’s a confusing term and there’s no standard definition to describe what it means.It really depends on your point of view.Well, we...

8 Juni 37min

The Missing Piece That Supercharges Copy

Social media can be a HUGE waste of time, but sometimes when you’re scrolling you come upon a gem.I did last week, and it led to all kinds of crazy thoughts.I was on Twitter/X, and I discovered this p...

1 Juni 29min

The Best Type Of Ad To Use In 2026

If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you.Things really are changing.Our special guest a few weeks ago, Mike Pavlis...

25 Maj 30min